Full-Time
Senior Product Marketing Manager
Confirmed live in the last 24 hours
CertifID
51-200 employees
Prevents wire fraud in real estate transactions
No salary listed
Senior
Remote in USA
- Proven experience in product marketing, with a strong understanding of the security/fraud domain in the SaaS industry.
- Ability to connect work to quantitative goals with the ability to interpret data, generate insights, and make data-driven decisions.
- A track record of successful product positioning, with the ability to create compelling strategies that set our products apart in the market.
- Strong relationship building, demonstrating a collaborative approach in working with cross-functional teams, including Product Management, Sales, and Customer Success.
- Proven ability to operate effectively and autonomously in situations of ambiguity, with only high level direction.
- Exceptional communication and collaboration skills to work effectively across cross-functional teams.
- Gracefully manage multiple, concurrent programs and balance time between critical short-term issues and longer term strategic goals.
- Intellectual curiosity to build new skills, and openness to new ideas and failing fast.
- Develop and execute comprehensive go-to-market strategies for new and existing products that generate measurable inbound demos and closed deals.
- Develop new offering innovations and lead successful product launches that build cohesive value story out of a collection of product features.
- Monitor and report on key performance indicators (KPIs), providing regular analyses and insights into the effectiveness of marketing programs.
- Craft compelling and differentiated product positioning and messaging that resonates with target audiences.
- Support the sales and customer success teams with the tools and knowledge needed to effectively sell and adopt our products.
- Develop high-impact collateral and documentation to educate users about existing and new product features.
- Work closely with cross-functional teams, including Product Management, Sales, and Marketing, to align strategies and ensure cohesive messaging.
- Support marketing of technology alliances, inclusive of integration announcements and education, that deliver measurable new business and upsells.
- Ability to train internal Sales and Customer Success teams, as well as partners, ensuring a comprehensive understanding of our products and effective communication of key value propositions.
CertifID focuses on preventing wire fraud in real estate transactions by providing a digital platform that ensures secure fund transfers. The platform validates the identities of all parties involved in a transaction and securely shares wiring information, which helps reduce the risk of fraud and makes operations smoother for real estate professionals. Unlike its competitors, CertifID emphasizes user-friendliness and easy integration into existing workflows, allowing clients to regain confidence in their transactions. The company's goal is to protect all parties in real estate deals from wire fraud, ensuring that their funds are safe and secure.
Company Size
51-200
Company Stage
Series B
Total Funding
$33.5M
Headquarters
Grand Rapids, Michigan
Founded
2017
Simplify's Take
What believers are saying
- CertifID secured $20M in Series B funding to enhance its fraud protection services.
- The acquisition of Paymints.io expands CertifID's digital payment platform capabilities.
- Increased demand for secure online platforms aligns with CertifID's offerings.
What critics are saying
- Emerging fintech startups may dilute CertifID's market share with similar services.
- Integration challenges from acquiring Paymints.io could disrupt service delivery.
- A downturn in the real estate market could impact CertifID's revenue.
What makes CertifID unique
- CertifID offers up to $1M in direct insurance coverage per wire transfer.
- The company uses advanced digital device verification and multi-factor authentication technologies.
- CertifID partners with federal law enforcement for fraud recovery, doubling industry recovery rates.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Company Equity
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Wellness Program
Parental Leave
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 0%2 year growth
↑ 2%For Sellers: At closing, Lakesidetitle partner with CertifID to securely transfer your proceeds through a verification process.
CertifID, a leader in wire fraud protection for the real estate industry, announced Tuesday that it has acquired Paymints.io, a solution that enables
Wire fraud protection firm CertifID has acquired digital money transfer firm Paymints.io, according an announcement on Tuesday.
Why KHS Title Company partner with CertifID CertifID is the nation's leading wire fraud prevention solution.
AUSTIN, Texas TAMPA, Fla.--(BUSINESS WIRE)--CertifID, a leading wire fraud protection company, today announced a new strategic agreement with Old Republic Title to prevent mortgage payoff fraud in the title industry. Fraud has become an increasing source of loss in the real estate sector, reaching $446M in a recent FBI public service announcement. About 17% of title companies have sent money to an incorrect account due to fraud, and 49% of those organizations have done so more than once, according to a study by the American Land Title Association (ALTA). Additionally, less than half of title companies have adopted the industry best practice to use a wire verification service. Mortgage payoffs have become the largest source of loss for title and real estate law firms, due to their large transaction size at $247K in median loss, a complex lender landscape and lack of consistent use of technology. The new package offered by Old Republic Title and CertifID is designed to address this significant source of loss risk