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Web Optimization Strategy Lead
Posted on 1/25/2023
INACTIVE
Locations
Irvine, CA, USA • Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Adobe Creative Suite
Data Analysis
Data Science
Marketing
SQL
Power BI
Requirements
  • Undergraduate degree from top university in Business Administration, Analytics, Statistics, or similar; Masters preferred
  • 5+ years of experience with strong track record of web optimization
  • Experience managing A/B testing program, data segmentation, and web analytics and working with IT, Data Engineering, and CMS tools
  • Proven ability to maximize use of Adobe suite (Experience Platform/CDP, Analytics, Target, etc) to achieve business objectives
  • Strong data analysis skills and ability to apply a variety of analytics tools (including PowerBI and SQL) and approaches to solve different types of problems
  • Excellent written and verbal skills with an ability to pull together compelling insights and presentations for a wide variety of both business and technical stakeholders
Responsibilities
  • Create and manage the optimization analytics roadmap for the Western Digital e-commerce business that continually moves the team forward in our ability to accomplish objectives around key metrics including traffic, conversion rate, average order value, and test implementation
  • Communicate effectively with leadership, and challenge the business appropriately, to consider new and creative ways of doing things, contributing to our customers and internal stakeholders
  • Ensure alignment of business and technical teams to drive progress toward roadmap
  • Drive the roadmap and use of the CDP for the westerndigital.com e-commerce store for increased personalization
  • Structure and implement testing and personalization using Adobe Target
  • Understand BIC implementation of Adobe products and web optimization to define how all teams will use the Adobe suite to optimize the business
  • Create hypothesis framework around testing experience, cases and scenarios, test plan, pipeline, observability, and documentation and reporting
  • Determine and improve testing priority, methodology, and capability using A/B tests, MVT full factorial, auto target, etc
  • Use digital marketing solutions to maximize analysis and future optimizations
  • Strategically test and improve the customer journey
  • Partner closely with internal data teams such as Data Engineering, Data Science, and IT to develop the data architecture needed to efficiently scale reporting
  • Create, restructure, and manage large internal datasets to extract relevant reporting information
  • Build processes and visualizations that transform raw data and business initiatives into measurable and actionable business insights
Western Digital

10,001+ employees

Disk drive & data storage manufacturer
Company Overview
Western Digital’s mission is to be at the cusp of innovation and to push the boundaries of innovation to make what you think was once impossible, possible. The company has been at the forefront of innovation with the first hard drives and now continues to work on advancements in 3D NAND along with their reliable data solutions business.
Benefits
  • Paid sick leave & vacation time
  • Medical/dental/vision insurance
  • Life, accident, & disability insurance
  • Tax-advantaged flexible spending and health savings accounts
  • Employee assistance program
  • Tuition reimbursement
  • Employee stock purchase plan
  • Western Digital Savings 401(k) Plan