Director of Programmatic & Ad Ops
Confirmed live in the last 24 hours

1,001-5,000 employees

Social storytelling platform connecting writers and readers
Company Overview
Wattpad stands out as a leading social storytelling platform, connecting a community of over 94 million people who engage in original stories for more than 23 billion minutes a month. The company's unique blend of art and science uncovers incredible stories, fostering diverse Gen Z writers and cultivating the fandoms that shape the future of entertainment. Employees at Wattpad report a passionate, supportive culture that provides opportunities for growth and creativity, as evidenced by the success stories of authors whose works have been published and adapted for television.
Consumer Goods

Company Stage


Total Funding





Toronto, Canada

Growth & Insights

6 month growth


1 year growth


2 year growth

Toronto, ON, Canada
Experience Level
Desired Skills
Data Analysis
Sales & Account Management
Operations & Logistics
  • At least 10+ years of hands-on experience in the publisher monetization / advertising technology space
  • Deep experience on the publisher-side of programmatic advertising in a content industry
  • Must include experience working with online ad serving, SSPs and programmatic systems
  • Experience creating and executing on advertising monetization strategies
  • Experience managing cross-functional teams
  • Strong analytical and quantitative skill with the ability to interpret data analysis and modeling results into actionable recommendations
  • Strong understanding of the programmatic landscape and current industry trends, challenges in the marketplace, and understanding of the competition
  • Excellent communication and interpersonal skills, with ability to lead conversations with existing and potential partners
  • Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines is vital
  • Grow Wattpad's advertising revenue across all platforms in collaboration with leaders across Wattpad's Business Operations, Direct Sales, Product and Engineering teams:
  • Continuously evaluate current ad tech partners and programmatic stack (i.e. Max, Nimbus, Magnite, Amazon Publisher Services etc.) and drive investments to evolve our programmatic offering
  • Lead efforts to identify and onboard new revenue partners (including contract negotiations/legal review, financial and operational processes, in conjunction with our legal and finance resources)
  • Actively explore new advertising revenue opportunities across Wattpad
  • Lead operation functions of Wattpad's programmatic advertising business:
  • Manage Programmatic & Ad Operations team (including traffickers and analysts)
  • Continuously optimize Wattpad's programmatic stack and set-up, and manage SSP and programmatic partnerships
  • Monitor and report on all programmatic channels and activity
  • Lead and execute on inventory pricing strategy - manage, approve, and maintain advertiser floors and advertiser channel management strategy
  • Forecast and manage display ad inventory
  • Manage SSP and Programmatic Partnerships:
  • Facilitate troubleshooting between support teams, technology, and partners
  • Work with platform partners to test ad tags, traffic, and implement programmatic deals
  • Assist when needed in all aspects of invoicing and billing of strategic partnership advertisers including payment disputes, credit adjustments, and collections
  • Forecast programmatic advertising revenue in collaboration with Business Operations & Finance, and monitor the health of the business