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Copywriting Manager
Posted on 8/9/2022
Toronto, ON, Canada • Remote
Experience Level
Desired Skills
  • Has successfully led and mentored a team of writers
  • Is a fantastic writer - creative, engaging, and succinct
  • Recognizes great writing and creative abilities, brings out those qualities in others
  • Brings extensive experience writing for consumer-facing brands
  • Advocates for strong creative ideas across various platforms and understands the long-term importance of building a brand
  • Understands different digital channel objectives, user acquisition and business goals to ensure high customer conversion and retention
  • Moves quickly, is decisive and likes to solves complex problems through rigorous experimentation and testing - making, shipping, testing and iterating copy and content as much as possible
  • Excels at managing, resourcing and prioritizing projects and deadlines, working closely with our production team and using project management software such as Asana
  • Partners cross-functionally with designers, product managers, project managers, product marketers, and more
  • Manage in-house creative team of copywriters delivering content across campaigns and key marketing channels
  • Coach, offer regular feedback, and support your team in defining and reaching their career goals
  • Be a top notch writer and make great work - which will also have the effect of setting standards for your team
  • Be responsible for marketing writing across the .com experience, email lifecycle marketing content, brand marketing material, campaign ideation and marketing messaging for new products and features
  • Set standards and goals for copy that makes us look great to clients as well as prospective clients
  • Be a thought leader - always advocating for and experimenting with the latest best practices within industry to improve performance results
  • Develop and maintain craft-specific documents - writing guidelines, tone of voice etc
  • Identify team priorities, growth paths, and focus areas for you and your team

201-500 employees

Investment management platform
Company Overview
Wealthsimple is on a mission to transform money management for everyone. The company provides pre-built investment portfolios depending on a user's interests/needs.