Copywriting Manager
Posted on 8/9/2022
INACTIVE
Locations
Toronto, ON, Canada • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Asana
Management
Marketing
Requirements
- Has successfully led and mentored a team of writers
- Is a fantastic writer - creative, engaging, and succinct
- Recognizes great writing and creative abilities, brings out those qualities in others
- Brings extensive experience writing for consumer-facing brands
- Advocates for strong creative ideas across various platforms and understands the long-term importance of building a brand
- Understands different digital channel objectives, user acquisition and business goals to ensure high customer conversion and retention
- Moves quickly, is decisive and likes to solves complex problems through rigorous experimentation and testing - making, shipping, testing and iterating copy and content as much as possible
- Excels at managing, resourcing and prioritizing projects and deadlines, working closely with our production team and using project management software such as Asana
- Partners cross-functionally with designers, product managers, project managers, product marketers, and more
Responsibilities
- Manage in-house creative team of copywriters delivering content across campaigns and key marketing channels
- Coach, offer regular feedback, and support your team in defining and reaching their career goals
- Be a top notch writer and make great work - which will also have the effect of setting standards for your team
- Be responsible for marketing writing across the .com experience, email lifecycle marketing content, brand marketing material, campaign ideation and marketing messaging for new products and features
- Set standards and goals for copy that makes us look great to clients as well as prospective clients
- Be a thought leader - always advocating for and experimenting with the latest best practices within industry to improve performance results
- Develop and maintain craft-specific documents - writing guidelines, tone of voice etc
- Identify team priorities, growth paths, and focus areas for you and your team