Full-Time

Negotiator

Digital Investment

Posted on 9/26/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Junior

Burbank, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • B.A. or B.S., preferably in Marketing, Advertising, or Data Science
  • 1+ years of media buying/planning experience
  • Agency experience highly preferred
  • Experience planning digital campaigns
  • Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
  • Must have strong analytical, research, and quantitative skills
  • Must be hard-working, resourceful and thrive in a fast-paced environment
  • Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc
  • Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
Responsibilities
  • Assist with planning and implementation for client accounts across digital
  • Plays a leading role in all aspects of campaign management including vendor liaison and reporting
  • Training/Support for Associate Planners in billing, reporting, trafficking, analytics and research
  • Assist in presentation of data, insights and media to clients
  • Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
  • Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
  • Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
  • Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
  • Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
  • Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
  • Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
  • Create dynamic presentations that effectively communicate to our clients
  • Prepare and deliver buying and or digital trafficking specs and guidelines
  • Conquer Magazine Positioning Reports
  • Continuously search for opportunities to be positive and to share the positive side to every situation

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven marketing solutions enhance personalized experiences and campaign effectiveness.
  • Connected commerce platforms offer integrated strategies combining online and offline data.
  • Expansion in emerging markets captures new client segments and drives revenue growth.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance and market position.
  • Integration challenges from acquisitions may disrupt operations and client services.
  • Technological risks in AI and digital transformation may affect return on investment.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's connected commerce capabilities.
  • Publicis Sapient's expansion boosts Salesforce capabilities, strengthening global delivery.

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