Retail Marketing Director
Posted on 3/27/2023
INACTIVE
Thinx

51-200 employees

Sustainable, absorbent period underwear
Company Overview
Thinx Inc. distinguishes itself in the menstrual care market by offering a range of period underwear that combines functionality with sustainability. Their products are designed to absorb menstrual flow and combat odor without the need for additional period products, promoting both comfort and environmental responsibility. Moreover, Thinx's commitment to safety is evident in their exclusion of PFAS from their products and their rigorous material and supplier controls, ensuring a health-conscious approach to their reusable, machine-washable underwear.
Consumer Goods
B2C

Company Stage

N/A

Total Funding

$26.5M

Founded

2014

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

1%

2 year growth

0%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Management
Marketing
Requirements
  • You have built strong omnichannel marketing campaigns that ensure win-win partnerships between retailers and Thinx
  • You've managed cross functional projects from end-to-end and thrive in a collaborative setting
  • You have an entrepreneurial spirit, can navigate ambiguity, and a passion to win
  • You have the ability to synthesize data and qualitative inputs into clear, concise executive-level presentations
  • You geek out on process and have experience building project plans, timelines and scopes of work
  • Bachelor's Degree required
  • 6-8 years of work experience in brand management, shopper marketing or agency account management
  • Highly detail-oriented
  • Exceptional communication skills, both internally and externally facing
  • Ability to clearly and quickly present your ideas and translate needs from one team to another
  • Basic knowledge of Project Management frameworks
Responsibilities
  • Accelerate the growth of our retail business through development and execution of our retail expansion strategy including supporting annual retailer sell-in
  • Lead the development and execution of OmniChannel Marketing plans across multiple retailers, including digital product content, retail media, in-store merchandising and consumer promotion
  • Build strategic relationships and act as Marketing liaison to retailer/sales teams, understand priorities, process & requirements, share thought leadership, drive program sell-in
  • Continually assess the performance of retail channels and supporting marketing initiatives to ensure they are delivering against the brands goals and drive continuous improvement
  • Partner with Insights to identify barriers and opportunities within retail, in order to develop win-win programs for brands, shoppers and our retail partners
  • Work on special projects and ad hoc requests as needed