Full-Time

Business Development Partnerships

Proximic by Comscore

Posted on 11/20/2024

Comscore

Comscore

1,001-5,000 employees

Media measurement and analytics services

Data & Analytics
Consumer Software

Senior

Remote in USA

Category
Business Development
Business & Strategy
Requirements
  • 5+ years of business development/partnership experience & working in the programmatic or ad tech space
  • Demonstrated success in hunting new partnerships and retaining business.
  • Highly skilled in building trust with clients by deeply understanding client objectives to offer a strategic vision of how a partnership will lead to success for both businesses
  • Robust working knowledge of the advertising technology landscape and ecosystem (DSP's, SSP's, DMP's, 3rd Party Data)
  • Ability to quickly grasp and adapt in a fast-paced technology, data-driven environment
  • A scrappy, roll up your sleeves self-starter with proactive mindset who will take the initiative to autonomously secure new partnerships
  • Strategic thinker with impeccable attention to detail and the ability to collaborate across teams
Responsibilities
  • Own the partnership pipeline for Proximic’s Partner Program and for new ad tech distribution points (e.g. – DSPs, DMP, SSPs, ad servers, etc.)
  • Identify and hunt new partnership opportunities
  • Responsible for vetting new partners to ensure Proximic is securing relationships with partners that will drive revenue growth for our business
  • Understand the evolving market, including buyer needs, programmatic industry trends, and the competitive landscape
  • Educate and reinforce Proximic’s value proposition with partners to effectively persuade partners to be loud in market about our partnership

Comscore provides media measurement and analytics services that deliver data and insights across various platforms, including digital, linear TV, over-the-top (OTT), and theatrical viewership. Their products work by collecting and analyzing audience data, which helps clients like advertisers, media companies, and content creators understand how their content is performing and how to improve their media strategies. What sets Comscore apart from its competitors is its focus on providing a third-party source for audience measurement, ensuring that the data is accurate and reliable. The company's goal is to help clients optimize their marketing and advertising efforts by offering subscription services and custom analytics solutions that provide detailed performance insights.

Company Stage

IPO

Total Funding

$94.9M

Headquarters

Reston, Virginia

Founded

N/A

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-4%

2 year growth

-10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Comscore's expanded partnership with YouTube enhances its credibility and reach in digital audience measurement, potentially attracting more clients seeking comprehensive analytics.
  • The launch of Proximic as a dedicated programmatic targeting division highlights Comscore's strategic focus on growing areas of the media landscape.
  • Innovative solutions like the partnership with Kochava for linking linear TV campaigns to consumer behavior can drive new business opportunities and strengthen client relationships.

What critics are saying

  • The rapidly evolving media measurement landscape requires Comscore to continuously innovate to maintain its competitive edge.
  • Dependence on major platforms like YouTube for data could pose risks if partnerships change or dissolve.

What makes Comscore unique

  • Comscore's integration of cross-channel incremental reach measurement with Basis Technologies sets it apart by offering a comprehensive view of audience engagement across multiple platforms.
  • The company's focus on expanding YouTube audience measurement to include Shorts and In-Feed inventory demonstrates its commitment to capturing the full spectrum of digital viewership.
  • Comscore's pioneering cross-platform audience measurement, including local market coverage, provides advertisers with unparalleled insights for optimizing campaigns at both national and local levels.

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