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Full-Time

Marketing Operations Coordinator/Analyst

Confirmed live in the last 24 hours

MRI Software

MRI Software

1,001-5,000 employees

Real estate software for property management

Enterprise Software
Real Estate

Mid, Senior

London, UK + 2 more

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Operations & Logistics
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Data Analysis
Requirements
  • 3+ years B2B marketing or sales operations experience; familiarity with real estate industry and/or software marketing a plus
  • Experience with: Data (data analytics, data management, databases), Processes, Marketing Automation (Pardot knowledge a plus), CRM (Salesforce knowledge), Account Based Marketing (6sense a plus)
  • Strong technical and analytical skills
  • Goal-oriented towards key metrics including pipeline impact (creation and acceleration)
  • Built and managed dashboards that have pulled from multiple data sources
  • Strong process and analytical skills to identify inefficiencies and drive improvements
  • Demonstrated cross-functional experience across sales and marketing stakeholders
  • Proactive, problem-solving skills
  • Effective time management skills and comfort juggling fast-paced environment
  • BA/BS degree in Marketing, Analytics, Computer Science, or equivalent field experience
Responsibilities
  • Partner with marketing, finance and sales teams to maintain an accurate view of marketing performance
  • Lead the ongoing process of building and developing our database to ensure data can be easily segmented, analyzed and targeted
  • Maintain campaign tracking and analytics to make recommendations on how to improve metrics overall performance with a focus on conversion optimization
  • Optimize lead handoff workflows track relevant outreach activities with SDR and Sales
  • Assist with list uploads, contact data augmentation, and overall list/contact quality
  • Develop and deliver a regular cadence of reporting to GTM stakeholders and executive leadership, on the status of demand generation programs, marketing program ROI, new logo customer acquisition, and product expansion growth
  • Monitor and review the funnel and pipeline metrics weekly to ensure quality and accuracy
  • Implement best practices and standardization of sales & marketing processes leveraging efficiency and scalability
  • Support ad hoc pipeline and data requests

MRI Software provides software solutions designed for the real estate industry, focusing on property management, lease management, and digital services. Their products help real estate owners, operators, and occupiers manage various aspects of their operations, including tenant communications and financial reporting. The software integrates easily with existing systems, making it user-friendly for clients. Unlike many competitors, MRI Software operates on a subscription-based model, which allows for a consistent revenue stream and ongoing improvements to their offerings. The company also has a partner ecosystem that enables clients to customize their software experience, adding further value. The main goal of MRI Software is to enhance operational efficiency and streamline property management for their clients in the global real estate market.

Company Stage

Series A

Total Funding

$54.5M

Headquarters

Solon, Iowa

Founded

1971

Growth & Insights
Headcount

6 month growth

6%

1 year growth

0%

2 year growth

6%
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Simplify's Take

What believers are saying

  • The acquisition of Insurent for $1B significantly expands MRI Software's capabilities in lease guaranty solutions, enhancing its value proposition.
  • The launch of MRI Engage CRM demonstrates the company's commitment to innovation, offering a unified tool that simplifies leasing and retention processes.
  • Strategic collaborations, such as with the Commonwealth Bank of Australia and Holland & Barrett, highlight MRI Software's influence and potential for growth in various markets.

What critics are saying

  • The integration of acquired companies like Insurent may pose challenges in aligning technologies and corporate cultures.
  • The competitive landscape in real estate technology is intense, with numerous players vying for market share, which could impact MRI Software's growth.

What makes MRI Software unique

  • MRI Software's open and connected software solutions offer seamless integration with existing systems, setting it apart from competitors with more rigid platforms.
  • The company's strong partner ecosystem allows for extensive customization, empowering clients to optimize their use of the software.
  • MRI Software's focus on both property management and lease management provides a comprehensive suite of tools that address the diverse needs of the real estate industry.