Full-Time

Marketing Director

Posted on 1/1/2025

PACS

PACS

11-50 employees

Healthcare

Senior

Wichita, KS, USA

Located in the heart of Wichita, Kansas.

Category
PR & Communications
Growth & Marketing
Required Skills
Marketing

You match the following PACS's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Strong communication and interpersonal skills
  • Excellent organizational and project management abilities
  • Ability to work collaboratively with various departments and external stakeholders
Responsibilities
  • Develop & Execute PR Programs: Plan, develop, organize, implement, evaluate, and manage marketing and public relations activities aimed at maintaining and increasing facility census while providing the community with information about the facility’s programs and services.
  • Community Engagement: Foster relationships with the community, including civic and community leaders, to promote the facility and its charitable activities.
  • Media Relations: Coordinate with media outlets to highlight new programs, promotions, and events that benefit both the facility and the community.
  • Confidentiality & Privacy: Ensure that written policies and procedures align with current Privacy Rules and Regulations regarding the release of information about residents, employees, and the facility.
  • Policy Review: Conduct annual reviews of marketing and public relations policies, updating as needed to remain compliant and effective.
  • Internal Communication: Organize internal communications such as bulletin boards, newsletters, and meetings to maintain staff engagement and share facility updates.
  • Satisfaction Surveys: Assist in developing, implementing, and tracking customer satisfaction surveys to gauge the community's perception of the facility’s services.
  • Interpret Policies: Act as a liaison to interpret policies and procedures for staff, residents, family members, and visitors, ensuring clarity and compliance.
  • Support Resident Programs: Provide creative input for the activity and social services departments in the development of resident programs, publications, and events.
  • Resource Materials: Ensure that all informational materials (brochures, manuals, etc.) are accurate, descriptive, and up to date.
  • Crisis Communication: Manage the release of information during emergencies, ensuring it follows established protocols and maintains accuracy.
  • Administrator Updates: Keep the Administrator informed of media coverage that could impact the facility or its operations.
  • In-Service Training: Assist department directors in planning, conducting, and scheduling training programs that support the facility’s marketing and public relations initiatives.
  • Positive Atmosphere: Create and maintain a warm, calm, and positive environment for residents, staff, and visitors.
  • Ergonomics & Safety: Follow and promote ergonomic policies to prevent injuries and maintain a safe working environment.
  • Budget Management: Prepare a departmental operating budget and allocate resources to support public relations and marketing activities.
  • Maintain Confidentiality: Uphold the confidentiality of resident care and protected health information (PHI), reporting any suspected breaches.
  • Resident Rights: Interpret and enforce resident rights to staff and families as appropriate.
  • Participate in various committees as directed by the Administrator.
  • Assist with other duties as necessary to support the facility's operations and public relations efforts.

Company Stage

IPO

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Increasing investor interest in ESG criteria benefits PACS Group.
  • AI tools optimize PACS's investment strategies effectively.
  • SPACs offer PACS alternative financing and acquisition strategies.

What critics are saying

  • Increased competition from fintech companies like Razorpay.
  • Potential market saturation from innovative features by competitors like Plum.
  • Volatility in stock performance post-upsized public offering affects investor confidence.

What makes PACS unique

  • PACS Group benefits from strong ESG profiles attracting more capital.
  • AI-driven financial analysis tools enhance PACS's market trend predictions.
  • Digital transformation boosts PACS's operational efficiency with advanced technologies.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Unlimited Paid Time Off

Health Savings Account/Flexible Spending Account

Employee Assistance Plan

INACTIVE