Full-Time

Director Platforms

Web Analytics

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods

Compensation Overview

$145k - $175kAnnually

Mid, Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Science
Tableau
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree or applicable work experience
  • Analytic certifications a plus
  • 2+ years of experience leading analytic resources and working in conjunction with other agencies on a client account
  • 4+ years of experience of analytical experience
  • 5+ years of experience in audience and platforms, i.e. a tag implementation understanding with various platform solutions, web analytics, and audience segmentation that spans across media channels
  • Comprehensive knowledge in online metrics and analysis; specific work with various reporting tools, including web analytics, log level analytics etc.
  • Advanced experience in GA4 and Adobe analytics, with knowledge in other platforms a plus
  • Knowledge in the marketing cloud solutions space; working knowledge of CDP and DMP implementation and value proposition
  • Proficient with data interpretation/visualization, i.e. excel (complex formulas), PowerPoint, Tableau, CrazyEgg etc.
  • Exemplary business judgment as well as problem solving and analytical skills, with a proven record of leadership and innovation
  • Strong communication and interpersonal skills, including a keen ability to be persistent while remaining personable
  • Advanced deck building and storytelling capabilities
  • Experience in A/B Testing and experimentation a plus
Responsibilities
  • Lead and oversee website analytics team members, both on and offshore, day-to-day projects and tasks, bandwidth, skill development, objective setting and achievement
  • Oversee the collection, analysis, and interpretation of data from various sources.
  • Grow best in class analytic foundations in GA4, Adobe Analytics, or other platforms in both hands on and leader capacities
  • Develop and present actionable insights to stakeholders, supporting business initiatives and strategies.
  • Examine audience behavior to identify trends, preferences, and opportunities for content improvement.
  • Work with clients, our agency leaders, and analytics leaders to understand, assess, and clarify client needs (stated and unstated) related to business and media goals and objectives, as well as audience insights, analytics, creation, curation, and activation
  • Work collaboratively across departments to align content strategies with analytical findings.
  • Develop insightful reports and dashboards that simplify complex data into clear, actionable recommendations.
  • Design and develop analytic foundations that include granular tracking, as well as the taxonomy that supports the measurement strategy.
  • Build, mentor, and manage a high-performing analytics team.
  • Evaluate and implement analytics tools and technologies to enhance data capabilities.
  • Stay current with industry trends and best practices in analytics and data science.
  • Foster a culture of data-driven decision-making across the organization.
  • Collaborate with senior leadership to identify key business questions and analytics initiatives.
  • Lead the development of dashboards and reporting tools to communicate key performance metrics.
  • Ensure data accuracy and integrity across all analytics projects.
  • Demonstrate the value of the solutions in driving growth for our client, adjusting the solutions as needed
  • Identify opportunities and define scope for new business, and ability to roadmap growth through analytic maturity and MarTech platforms
  • Ability to work as a part of a team, independently, or from a remote environment

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create customized advertising strategies and content that aim to improve clients' return on investment. Mediabrands stands out from its competitors by offering a wide range of services, including media planning, buying, and optimization, along with content creation and distribution. Its goal is to adapt to the changing media landscape while promoting an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Personalized marketing strategies are gaining traction, enhancing Mediabrands' service offerings.
  • AI-driven content creation tools enable efficient and scalable marketing campaigns.
  • The integration of AR in advertising enhances customer engagement and experience.

What critics are saying

  • Increased competition from digital-first agencies leveraging AI for media buying.
  • Ad-blocking technology could impact Mediabrands' digital advertising effectiveness.
  • Data privacy regulations may limit Mediabrands' data-driven strategies.

What makes Mediabrands unique

  • Mediabrands excels in data-driven strategies and innovative content creation.
  • The company offers comprehensive media planning, buying, and optimization services.
  • Mediabrands leverages advanced analytics and cutting-edge technology for tailored media solutions.

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