VP – Brand and Creative

Vimeo is the world’s leading all-in-one video software solution, empowering creators, marketers, and businesses to unlock the potential of video. With a rich history of innovation and a commitment to creative excellence, Vimeo continues to redefine how brands connect, inspire, and engage through video.

Do you love great brands? Are you passionate about video? Do you know how to lead creative teams that produce great work that drives results? If this is you, please read on. Vimeo seeks an exceptional Vice President, Brand and Creative to lead our dynamic team and elevate Vimeo’s brand impact. Reporting directly to the CMO, this role will oversee design, video production, web UX, and brand development, driving creative excellence and measurable performance. This is an extraordinary opportunity for someone passionate about video and storytelling to make a lasting impact. As a leader at Vimeo, you will not only shape the evolution of our memorable and high-impact brand but also lead a team that produces great work and makes a memorable impact in the video space.

*NYC, East-Coast or Boston areas preferred*

What You’ll Do:

Creative Leadership and Brand Strategy

• Develop and execute Vimeo's global brand strategy across all channels that aligns with our overall business objectives and drives brand awareness, preference and loyalty across all of our audiences.
• Deliver world-class creative projects and campaigns that resonate with our diverse audiences, including video professionals, marketers, filmmakers, SMBs, and large enterprises.
• Create Vimeo’s B2B brand presence utilizing a consumer brand aesthetic and level of
• polish.
• Deliver excellent video content for social, web, paid media and live platforms, while leading strategic video production initiatives that position Vimeo as a thought leader through our forward-looking, "video first" approach.
• Take ownership of outcomes, ensuring the delivery of high-quality work, meeting deadlines, and adapting to ever-changing priorities.
• Collaborate closely with the CMO, marketing team members, product design leaders,  and executive stakeholders to align brand initiatives with broader business objectives.

Team Management and Development:

• Lead, mentor, and inspire a multidisciplinary team, including design, video production, web, and brand professionals.
• Foster a culture of creativity, collaboration, and accountability.

Vendor and Stakeholder Management:

• Manage external vendors and agency partnerships to ensure alignment with Vimeo’s goals and standards, while effectively managing budgets to optimize resource allocation and project execution.

Performance and Impact:

• Establish metrics to evaluate the success of brand and interactive initiatives.
• Drive impactful creative solutions that deliver measurable business outcomes.

Who You Are:

• 15+ years of experience in brand and marketing leadership roles, preferably in the B2B SaaS space.
• A strategic mindset with the ability to translate business goals into creative solutions that drive measurable results with a passion for video as a medium for innovation and storytelling.
• A love of brand!
• Deep technical understanding of and proficiency with creative tools 
• Knowledge of the generative AI video space
• Technical understanding of all creative projects with direct knowledge of  video projects and all facets of video production.
• Proven track record of working with notable B2B and B2C brands, showcasing a deep understanding of diverse audiences, emerging trends, and global/international relevance.
• Experience leading teams across design, video production, web strategy, and brand development.
• Exceptional leadership skills with experiencing managing and inspiring cross-functional teams and collaborating with senior leadership and collaborating with senior leadership.
• Familiarity with agency environments and experience working with media brands is desirable, but the ideal candidate has substantial in-house experience.
• Exceptional communication and presentation skills.
• The ability and desire to be on stage and represent the company from a creative POV as we re-launch into thought leadership around consumer video, monetization, B2B and AI topics related to video. Be an articulate Vimeo brand zealot!
• Demonstrable portfolio of work you’re proud of.
• Ability to work  in the Vimeo NYC office frequently and travel to industry conferences, customer and partner meetings, etc. as needed.

Base Salary Range:

• NYC Metro:  $223,000.00 - $306,500.00 
• All other US cities outside above metro areas: $200,700.00 - $275,850.00

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment, and location.  Base salary is just one component of Vimeo's total rewards philosophy.

We offer a wide range of benefits, perks, variable compensation and where eligible long-term incentive programs. 

We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.

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