Full-Time

Product Marketing Manager

Updated on 4/8/2024

Appen

10,001+ employees

AI data products and collaborative solutions

Data & Analytics

AI & Machine Learning

Mid, Senior

Remote in USA

Required Skills

Market Research

Sales

Marketing

Data Analysis

Requirements

Product marketing management experience in a B2B and/or SaaS environment.
Content samples demonstrating exceptional writing, storytelling, and content creation skills.
A robust understanding of AI/ML concepts, applications, and market dynamics.
Strong strategic, analytical, and problem-solving skills.
Exceptional communication and presentation abilities.
Proven track record of successful collaboration with cross-functional teams.
A results-driven approach with a keen focus on achieving business goals.
A bachelor's degree in marketing, business, computer science, or a related field. MBA is a plus.

Responsibilities

Conduct thorough market research to gain insights into industry trends, customer requirements, and the competitive landscape.
Craft and refine engaging product narratives for our AI/ML solutions that resonate with customer needs and underscore our unique selling points.
Lead the planning and execution of go-to-market plans for new product launches and updates, collaborating closely with product management, sales, and engineering teams.
Oversee the production of compelling marketing content, such as whitepapers, case studies, blog posts, videos, and webinars that highlight the strengths and applications of our AI/ML solutions.
Equip the sales team with top-notch sales materials, presentations, and training to empower them to pitch our AI/ML products effectively.
Build relationships with customers to develop a pool of advocates for case studies, testimonials, and other marketing endeavors, showcasing the real-world value of our products.
Leverage data and analytics to assess the effectiveness of product marketing initiatives and fine-tune strategies based on performance metrics.

About Appen

Appen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries. In addition, we utilize the industry’s most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.

Our data is crucial for building and continuously improving the world’s most innovative artificial intelligence systems and Appen is already trusted by the world’s largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.

At Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.

At Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Position Overview:

Appen, a leader in AI training solutions, is searching for a Product Marketing Manager focusing on AI model training. This role calls for an individual who is passionate about AI/ML technologies and adept at promoting our AI/ML products through compelling positioning, strategic messaging, and impactful go-to-market strategies. As a pivotal member of our marketing team, your mission will be to amplify the success and adoption of our AI/ML offerings.

Key Responsibilities:

- Market Research: Conduct thorough market research to gain insights into industry trends, customer requirements, and the competitive landscape, using these findings to inform our marketing strategies.

- Product Positioning and Messaging: Craft and refine engaging product narratives for our AI/ML solutions that resonate with customer needs and underscore our unique selling points.

- Go-to-Market Strategy: Lead the planning and execution of go-to-market plans for new product launches and updates, collaborating closely with product management, sales, and engineering teams.

- Content Creation: Oversee the production of compelling marketing content, such as whitepapers, case studies, blog posts, videos, and webinars that highlight the strengths and applications of our AI/ML solutions.

- Sales Enablement: Equip the sales team with top-notch sales materials, presentations, and training to empower them to pitch our AI/ML products effectively.

- Customer Advocacy: Build relationships with customers to develop a pool of advocates for case studies, testimonials, and other marketing endeavors, showcasing the real-world value of our products.

- Analytics and Measurement: Leverage data and analytics to assess the effectiveness of product marketing initiatives and fine-tune strategies based on performance metrics.

Qualifications:

- Product marketing management experience in a B2B and/or SaaS environment. (Required)

- Content samples demonstrating exceptional writing, storytelling, and content creation skills. (Required) -

- A robust understanding of AI/ML concepts, applications, and market dynamics.

- Strong strategic, analytical, and problem-solving skills.

- Exceptional communication and presentation abilities.

- Proven track record of successful collaboration with cross-functional teams.

- A results-driven approach with a keen focus on achieving business goals.

- A bachelor’s degree in marketing, business, computer science, or a related field. MBA is a plus.

Join us at Appen to be at the forefront of AI and ML innovation, driving the market success of cutting-edge solutions. We look forward to your contributions to our team, leveraging your skills to promote our products as leaders in the AI/ML training domain.

Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.

Appen

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Appen leverages its partnerships with industry leaders like NVIDIA and Reka AI to deliver robust AI-driven solutions, focusing on LLM data products that enhance enterprise operations. With a commitment to AI for positive impact and the delivery of end-to-end solutions in multi-modal language models, this company cultivates a culture of innovation and domain expertise. This environment not only fosters professional growth but also ensures that its team members are at the forefront of AI technology, providing a dynamic place to work.

Company Stage

M&A

Total Funding

$358M

Headquarters

Kirkland, Washington

Founded

1996

Growth & Insights

Headcount

6 month growth

↓ -4%

1 year growth

↑ 0%

2 year growth

↑ 21%