Full-Time

Customer Marketing Associate

Lifecycle

Confirmed live in the last 24 hours

FanDuel

FanDuel

1,001-5,000 employees

Fantasy sports platform for cash prizes

Entertainment
Gaming

Compensation Overview

$30.77 - $38.46Hourly

+ Cash Bonuses + Stock Program Participation

Entry, Junior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
Adobe Photoshop
SQL
Data Analysis
HTML/CSS
Requirements
  • Bachelor's Degree required.
  • 1-3 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish.
  • Aptitude for coding and technical projects.
  • Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
  • Experience running and analyzing marketing campaigns, timelines and deployment in a robust business.
  • Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner.
  • Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred).
  • Strong analytics skills using data to tackle problems and translate results into recommendations.
  • Strong understanding of HTML and CSS.
  • Comfortable with querying and logic (SQL knowledge a plus).
  • Knowledge of Photoshop preferred.
  • Strong grasp of Email Marketing metrics.
  • Has a positive attitude and loves opportunities to collaborate with others.
  • An avid sports and gaming fan and have played FanDuel or competitive products.
  • Willing to work nontraditional hours, including weekends and evening shifts.
Responsibilities
  • Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities.
  • Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals.
  • Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time.
  • Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns.
  • Develop personalization across all marketing campaigns by leveraging data and our marketing tech stack.
  • Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership.
  • Cultivate extensive knowledge of our segmentation strategy.
  • Conduct A/B testing to track business impacts, analyzing the data and extracting key insights.
  • Assist in developing multi-product lifecycle strategies geared towards growing group-wide retention.
  • Become a systems expert, cultivating extensive knowledge of our marketing tech systems.
  • Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle.
  • Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible.

FanDuel operates a fantasy sports platform where users can join daily and weekly contests to win cash prizes. Participants create fantasy teams by selecting real players from various sports, including football, basketball, and baseball. The performance of these teams is determined by the actual statistics of the players in real games. FanDuel generates revenue through entry fees for these contests and enhances the user experience with features like live scoring updates and player news. Unlike some competitors, FanDuel focuses on the daily and weekly contest format, appealing to sports fans who prefer shorter-term engagement. The company's goal is to provide an engaging and competitive environment for sports enthusiasts in the United States, while also looking to expand its offerings.

Company Stage

Acquired

Total Funding

$424M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

19%

2 year growth

39%
Simplify Jobs

Simplify's Take

What believers are saying

  • FanDuel's expanding presence in new markets like North Carolina and Ontario offers significant growth opportunities.
  • The company's partnerships with sports teams and media channels can drive higher user engagement and brand loyalty.
  • Acquisitions like BeyondPlay can enhance FanDuel's technological capabilities, making it a more attractive platform for users.

What critics are saying

  • The competitive landscape in the online gaming and sports betting industry is intense, with major players like DraftKings and Bet365 posing significant threats.
  • Regulatory changes and legal challenges in different states and countries could impact FanDuel's operations and growth.

What makes FanDuel unique

  • FanDuel's strategic partnerships with major sports teams like the Carolina Panthers enhance its brand visibility and customer engagement, setting it apart from competitors.
  • The acquisition of BeyondPlay allows FanDuel to integrate innovative iGaming solutions, providing a more engaging user experience.
  • FanDuel's focus on regulatory compliance and strategic hires, such as the addition of E. Sequoyah Simermeyer, strengthens its position in the highly regulated online gaming market.

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Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career

From your head to your toes we’ve got you covered with our 100% health insurance coverage

We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day

Flexible hours and vacation scheduling let you work when you’re at your best

We provide the latest tech and equipment, you get the job done