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Director – Product Marketing
Posted on 2/14/2023
Remote • New York, NY, USA
Experience Level
Desired Skills
Market Research
  • 10+ years of experience in a growth marketing role, 5-7 years in Product Marketing
  • 3+ years B2B SaaS experience
  • Experience in a high-growth startup environment with dynamic competition
  • People management experience
  • Hands-on field experience; ie you've run demos for customers/prospects hundreds of times
  • Experience building and running analyst relationship program
  • Experience effectively partnering with content and demand marketing teams
  • Strong written and verbal communication skills
  • Demonstrable empathy and understanding of how to best work with our peers in sales, partnerships and customer success
  • Experience working directly with C-level executive team
  • Be a catalyst for growth, enabling all GTM functions to understand our buyers, their pain points and how we are best suited to solve them
  • Partner with the demand generation team to develop marketing campaigns that nail the ICP and messaging
  • Partner with Sales Enablement and Customer Success to ensure the right training, support and sales materials are available for use
  • Support the development of networking and education experiences that bring our customers and prospects together to learn, working with the Director of Demand to execute
  • Map and execute an analyst relationship program, ensuring regular touch-points with key industry thought-leaders
  • Conduct market research and analysis to inform product positioning, messaging, and go-to-market strategies
  • Lead cross-functional initiatives to ensure cohesive and effective execution of product launches; develop product launch plans, recommend pricing strategies, and customer engagement programs to drive product adoption and support customer adoption
  • Drive thought leadership and industry presence by speaking at conferences, writing articles and whitepapers, and leveraging social media and other marketing channels to promote the company and its products
  • Communicate plans, expectations and results to senior leadership and your marketing peers
  • Be a supportive teammate!

51-200 employees

Enterprise compliance platform
Company Overview
Laika is creating trust in the marketplace and empowering growth through compliance expertise. We are focused on our customers’ success. Laika's growing team is dedicated to integrity, innovation, and excellence.
  • Early equity in a fast-growing company
  • Unlimited PTO
  • Remote work from home model
  • Stipend for home office equipment
  • Quarterly wellness and home wifi stipend
  • Paid courses and certifications
Company Core Values
  • Integrity
  • Innovation
  • Excellence