Full-Time

SEO & Web Marketing Manager

Posted on 12/14/2024

Bluevine

Bluevine

501-1,000 employees

Financial solutions for small businesses

Fintech
Financial Services

Compensation Overview

$86.7k - $104kAnnually

+ Annual Performance-Based Cash Bonus

Senior

New York, NY, USA

Hybrid position requiring some in-office presence.

Category
SEO Marketing
Growth & Marketing
Required Skills
UI/UX Design
SEO
JIRA
Google Analytics

You match the following Bluevine's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years in SEO, web content management, CRO, UX Design or a related role.
  • Strong project management skills with a proven ability to manage complex, cross-functional initiatives from concept to completion.
  • Proven track record with SEO optimization, including keyword research, on-page best practices, and backlink strategies to improve search rankings and drive organic growth.
  • Proficiency with SEO tools such as Google Search Console, SEMrush, and Ahrefs.
  • Proficiency in Google Analytics and other reporting tools, with the ability to track metrics, analyze trends, and deliver data-driven recommendations.
  • Proficiency with project management tools such as JIRA, including creating and managing tickets, prioritizing tasks, and tracking progress effectively.
  • Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and methodologies to drive continuous improvement.
  • Ability to provide actionable UX recommendations and govern site strategy effectively.
  • Demonstrated ability to stay current with web technologies, trends, and best practices.
Responsibilities
  • Collaborate with SEO agencies and internal teams to develop and implement comprehensive SEO strategies, focusing on on-page optimization, keyword alignment, and technical enhancements to boost website rankings, increase organic traffic, and drive measurable business outcomes.
  • Stay current with search engine algorithm updates, industry trends, and emerging SEO best practices to ensure continuous optimization and improvement.
  • Direct off-page SEO initiatives, including outreach and link-building campaigns, to improve domain authority and referral traffic.
  • Author long term strategies that allow Bluevine to increase reach and authority generative AI search results.
  • Manage and execute site content updates, coordinating with product, copy, design, and development teams to bring new products and features to market.
  • Act as a central project manager for web updates, ensuring all deliverables are prioritized and aligned with organizational goals.
  • Oversee the structure and strategy of the site, ensuring an intuitive and effective user journey.
  • Identify opportunities for A/B testing, set up experiments, and analyze results to drive continuous improvement in conversion rates.
  • Analyze website traffic data and provide recommendations for site updates, leveraging UX best practices to enhance engagement.
  • Leverage Google Analytics and other web analytics tools to monitor site performance, traffic, and user behavior.
  • Generate and interpret web reporting to provide actionable insights that inform content strategy, UX enhancements, and overall web performance improvements.
Desired Qualifications
  • Familiarity with CMS platforms, basic HTML/CSS, and web development processes.

BlueVine offers banking solutions tailored for small and medium-sized businesses (SMBs) in the United States, including business loans, lines of credit, and invoice factoring. Their business loans can cover essential expenses, and the Paycheck Protection Program (PPP) loans are fully forgivable if used for specific costs. The line of credit provides flexible borrowing options, while invoice factoring allows businesses to sell unpaid invoices for immediate cash. BlueVine's online platform ensures quick approvals and transparent pricing, aiming to empower SMBs with accessible financial solutions.

Company Stage

Debt Financing

Total Funding

$318.6M

Headquarters

Redwood City, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Xero streamlines financial management for small businesses and accountants.
  • The Mastercard partnership enhances Bluevine's offerings with a cashback credit card for SMBs.
  • Digital-only neobank trend allows Bluevine to focus on seamless digital experiences.

What critics are saying

  • Increased competition from Mastercard's Biz360 platform could draw customers away.
  • Recent layoffs may indicate financial challenges affecting service delivery.
  • Departure of key personnel could lead to gaps in risk management and efficiency.

What makes Bluevine unique

  • Bluevine offers a unique combination of banking and accounting integration with Xero.
  • Their Business Cashback Mastercard provides 1.5% cash back, enhancing expense management for SMBs.
  • Bluevine's online platform allows quick funding approvals, setting it apart from traditional banks.

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Benefits

Health, vision, & dental insurance

Competitive salary

401k

PTO & holidays

Parental leave

Life insurance

Commuter pass

Weekly catered lunches

Volunteering events

Happy hours

INACTIVE