Full-Time

SEO & Web Marketing Manager

Updated on 1/15/2025

Bluevine

Bluevine

501-1,000 employees

Financial solutions for small businesses

Fintech
Financial Services

Compensation Overview

$86.7k - $104kAnnually

+ Annual Performance-Based Bonus

Senior

New York, NY, USA

Hybrid position requiring some in-office presence.

Category
SEO Marketing
Growth & Marketing
Required Skills
UI/UX Design
SEO
JIRA
Web Development
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • 5+ years in SEO, web content management, CRO, UX Design or a related role.
  • Strong project management skills with a proven ability to manage complex, cross-functional initiatives from concept to completion.
  • Proven track record with SEO optimization, including keyword research, on-page best practices, and backlink strategies to improve search rankings and drive organic growth.
  • Proficiency with SEO tools such as Google Search Console, SEMrush, and Ahrefs.
  • Proficiency in Google Analytics and other reporting tools, with the ability to track metrics, analyze trends, and deliver data-driven recommendations.
  • Proficiency with project management tools such as JIRA, including creating and managing tickets, prioritizing tasks, and tracking progress effectively.
  • Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and methodologies to drive continuous improvement.
  • Ability to provide actionable UX recommendations and govern site strategy effectively.
  • Demonstrated ability to stay current with web technologies, trends, and best practices.
  • Strong interpersonal skills and a collaborative mindset, with the ability to influence and align stakeholders.
  • Exceptional written and verbal communication skills, capable of presenting insights and recommendations to various audiences.
  • Familiarity with CMS platforms, basic HTML/CSS, and web development processes.
Responsibilities
  • Collaborate with SEO agencies and internal teams to develop and implement comprehensive SEO strategies, focusing on on-page optimization, keyword alignment, and technical enhancements to boost website rankings, increase organic traffic, and drive measurable business outcomes.
  • Stay current with search engine algorithm updates, industry trends, and emerging SEO best practices to ensure continuous optimization and improvement.
  • Direct off-page SEO initiatives, including outreach and link-building campaigns, to improve domain authority and referral traffic.
  • Author long term strategies that allow Bluevine to increase reach and authority generative AI search results.
  • Manage and execute site content updates, coordinating with product, copy, design, and development teams to bring new products and features to market.
  • Act as a central project manager for web updates, ensuring all deliverables are prioritized and aligned with organizational goals.
  • Oversee the structure and strategy of the site, ensuring an intuitive and effective user journey.
  • Identify opportunities for A/B testing, set up experiments, and analyze results to drive continuous improvement in conversion rates.
  • Analyze website traffic data and provide recommendations for site updates, leveraging UX best practices to enhance engagement.
  • Leverage Google Analytics and other web analytics tools to monitor site performance, traffic, and user behavior.
  • Generate and interpret web reporting to provide actionable insights that inform content strategy, UX enhancements, and overall web performance improvements.

BlueVine offers banking solutions tailored for small and medium-sized businesses (SMBs) in the United States, including business loans, lines of credit, and invoice factoring. Their business loans can cover essential expenses, while the Paycheck Protection Program (PPP) loans are forgivable if used for specific costs. The line of credit provides flexible access to funds, and invoice factoring allows businesses to sell unpaid invoices for immediate cash. BlueVine's online platform enables quick applications and approvals, with a focus on transparent pricing and no hidden fees, aiming to empower SMBs with accessible financial solutions.

Company Stage

Debt Financing

Total Funding

$318.6M

Headquarters

Redwood City, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Mastercard enhances customer loyalty with 1.5% cashback on purchases.
  • Bluevine's digital banking solutions align with the trend of digital transformation.
  • Expansion of employee benefits in India could improve talent retention and company culture.

What critics are saying

  • Recent layoffs may indicate financial instability or restructuring challenges.
  • Departure of key personnel could impact risk management strategies.
  • Increased competition from platforms like Mastercard's Biz360 could draw customers away.

What makes Bluevine unique

  • Bluevine offers tailored financial solutions specifically for small and medium-sized businesses.
  • The company provides a seamless online platform for quick and flexible financial services.
  • Bluevine's transparent pricing model ensures no hidden fees for its clients.

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Benefits

Health, vision, & dental insurance

Competitive salary

401k

PTO & holidays

Parental leave

Life insurance

Commuter pass

Weekly catered lunches

Volunteering events

Happy hours