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Full-Time

Promotions Strategy Manager

Confirmed live in the last 24 hours

Financial Times

Financial Times

5,001-10,000 employees

Global provider of financial news and analysis

Data & Analytics
Social Impact
Financial Services

Mid, Senior

London, UK

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Segment
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Strong commercial excellence experience developed in internal pricing / promotion / commercial strategy team or in strategy consultant role
  • Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance
  • Experience in developing performance evaluation methodologies and toolkits
  • Demonstrated critical thinking, ability to break down sophisticated problems, define an approach to solving them
  • Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions
  • Excellent modelling ability proven by sophisticated Excel and Google Sheets skills (e.g. pivot tables, VBA macros, sophisticated formulas etc)
  • Ability to prioritise workload and work autonomously
Responsibilities
  • Own and evolve the commercial offer playbooks and discounting frameworks based on analytical insight to ensure we effectively deploy price discounting to meet commercial objectives
  • Develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segment, product type etc.
  • Drive and develop our performance evaluation methodology and toolkit to ensure we are continuously optimising our approach to discounting to adapt in a competitive and changing market
  • Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions
  • Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions
  • Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation
  • Work collaboratively with marketing colleagues to ensure a streamlined experience throughout reader lifecycle and career stage

The Financial Times provides authoritative news and analysis focused on the financial sector, catering to both individuals and businesses. Its products include print and digital subscriptions, which offer in-depth reporting and specialized content. The company employs a large team of journalists worldwide to ensure comprehensive coverage of global financial news. Unlike many competitors, the Financial Times also offers unique services like the FT Climate Capital Hub for discussions on climate change and the ETF Hub for detailed information on Exchange-Traded Funds. The goal of the Financial Times is to deliver high-quality content that helps its readers make informed decisions in a complex financial landscape.

Company Stage

M&A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1888

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Simplify's Take

What believers are saying

  • The launch of a corporate venture capital arm could lead to innovative projects and new revenue streams, enhancing FT's market position.
  • FT's commitment to specialized reporting, such as the new visual investigations team and data journalism, highlights its dedication to in-depth and cutting-edge journalism.
  • The new subscription-based mobile app aims to expand FT's global readership, potentially increasing its subscriber base and revenue.

What critics are saying

  • The competitive landscape of financial news is intense, with numerous players vying for market share, which could impact FT's growth.
  • Accusations like those from the Adani Group can harm FT's reputation and lead to legal and financial repercussions.

What makes Financial Times unique

  • The Financial Times offers specialized content hubs like the FT Climate Capital Hub and ETF Hub, providing niche, high-value information that sets it apart from general news outlets.
  • With a global network of over 700 journalists in 40 countries, FT ensures comprehensive and authoritative coverage, unlike many competitors with limited international reach.
  • FT's diverse revenue streams, including individual and group subscriptions, advertising, and sponsorships, provide financial stability and enable continuous investment in high-quality journalism.