Full-Time

Promotions Strategy Manager

Posted on 1/6/2025

Financial Times

Financial Times

1,001-5,000 employees

Global provider of financial news and analysis

Social Impact
Financial Services

Senior

London, UK

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Financial analysis
Excel/Numbers/Sheets
Requirements
  • Strong commercial excellence experience developed in internal pricing / promotion / commercial strategy team or in strategy consultant role
  • Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance
  • Experience in developing performance evaluation methodologies and toolkits
  • Demonstrated critical thinking, ability to break down sophisticated problems, define an approach to solving them
  • Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions
  • Excellent modelling ability proven by sophisticated Excel and Google Sheets skills (e.g. pivot tables, VBA macros, sophisticated formulas etc)
  • Ability to prioritise workload and work autonomously
Responsibilities
  • Own and evolve the commercial offer playbooks and discounting frameworks based on analytical insight to ensure we effectively deploy price discounting to meet commercial objectives
  • Develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segment, product type etc.
  • Drive and develop our performance evaluation methodology and toolkit to ensure we are continuously optimising our approach to discounting to adapt in a competitive and changing market
  • Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions
  • Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions
  • Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation
  • Work collaboratively with marketing colleagues to ensure a streamlined experience throughout reader lifecycle and career stage

The Financial Times provides authoritative news and analysis focused on the financial sector, catering to both individuals and businesses. Its primary offerings include a range of subscription plans for print and digital content, ensuring access to high-quality reporting. The company employs over 2,900 staff, including 700 journalists across 40 countries, which allows for extensive global coverage. In addition to standard news reporting, the Financial Times offers specialized services like the FT Climate Capital Hub for discussions on climate change and the ETF Hub for detailed information on Exchange-Traded Funds. This combination of diverse content and services, along with revenue from subscriptions and advertising, sets the Financial Times apart from competitors. The goal of the Financial Times is to provide reliable information and analysis that empowers its readers to make informed decisions in the financial landscape.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1888

Simplify Jobs

Simplify's Take

What believers are saying

  • FT's venture arm can diversify revenue and foster innovation.
  • The subscription app targets international readers, expanding global reach.
  • Demand for data journalism boosts FT's investigative reporting capabilities.

What critics are saying

  • Venture arm may divert focus from core news reporting.
  • Adani Group's accusations could harm FT's reputation and credibility.
  • Subscription app may struggle with user adoption and competition.

What makes Financial Times unique

  • FT's Climate Capital Hub focuses on climate change, a critical global issue.
  • The ETF Hub collaboration provides specialized financial data for investors.
  • FT employs 700 journalists in 40 countries, ensuring comprehensive global coverage.

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Benefits

Health Insurance

Paid Vacation

Parental Leave

Hybrid Work Options

Flexible Work Hours

INACTIVE