We’re seeking an experienced Sr Marketing Manager passionate about growing revenue, generating pipeline, and working closely with a high-caliber sales team.

The Senior Marketing Manager – Northeast & Federal will work hand-in-hand with our sales team to grow the business, including developing and executing demand generation campaigns, owned and third-party events, and driving pipeline progression programs, both digital and in-person.

Location: New York City, 2-3 Days A Week Onsite

Responsibilities

• Own all marketing efforts in the Northeast and Federal sales region,  including demand gen and pipeline progression – effectively deliver pipeline generation for greenfield accounts. 
• Plan and execute owned events and tradeshows, end-to-end, from recommending agenda, content, working with cross-functional teams, sales enablement, to ensuring post event follow-up and tracking performance.
• Proactively drive marketing programs and an integrated marketing approach from planning to execution to tracking and optimization.
• Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success.
• End-to-end ownership of the marketing plan for the regions, including program development, measurement, and ensuring region to tracking toward revenue targets
• Ensure flawless execution of prospect and customer-facing events, and digital campaigns, including email campaigns, webinars,  tradeshows, industry events, and sales-driven events
• Provide leadership on the Northeast & Federal business and ensure the field team is getting what they need to support business growth effectively. Communicate regularly with sales leadership, field sales, and BDRs.
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Understand complex buying/selling processes involving multiple decision-makers 
• Manage relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs

Requirements

• 5+ years of experience in B2B in field marketing or regional marketing roles with technology/software companies
• Experience planning and executing events.
• Excellent communicator with a proven track record of successfully partnering with sales management
• Proven ability to excel in a fast-paced, hands-on environment going from ideation to execution
• Experience developing integrated, multi-touch marketing plans
• Hands-on experience using CRM and marketing automation systems
• Strong project management skills; excellent attention to detail
• Ability to turn vision into strategy and a marketing plan
• Self-motivated, innovative, collaborative, creative, and analytical
• Experience managing quarterly and annual program budgets
• Experience in vendor management and negotiating
• Experience marketing to the public sector preferred
• Willingness to travel when required and ability to work independently and autonomously