Sr. Marketing Technology Manager – Lead Management

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in Mountain View, San Francisco or New York City. 

Do you thrive at the intersection of marketing and technology? 

We are seeking a Senior Manager to support the management and optimization of our internally developed lead management pipeline. This critical role ensures high-quality lead matching, enhancement, filtering, and seamless routing from Marketing to Sales in CRM. The ideal candidate is a strategic thinker and technical expert who can troubleshoot complex lead routing and volume issues across a sophisticated data and technology ecosystem supporting three major business units.

This role is pivotal in refining end-to-end lead processes, resolving system issues, and ensuring smooth integration and operation of marketing systems. By combining technical proficiency, analytical skills, and leadership, this position will drive improved marketing and sales development effectiveness across the organization.

Responsibilities:

• Lead Process Management: Define and continuously refine end-to-end lead management applications, from intake and processing to quality assurance and routing within Salesforce (SFDC) and Microsoft Dynamics.  Collaborate with our Engineering partners to optimize our alerting and monitoring reports and KPI dashboards that measure lead pipeline performance and effectiveness.

• System Troubleshooting: Identify, prioritize, and resolve complex issues within the MarTech stack, including internally built Lead Management Pipeline, and integrations with other aspects of our technology stack : Salesforce, Dynamics, Responsys, On24, Campaign Manager Tool along with other internally built or management applications etc while collaborating closely with our Engineering partners.

• Rules Management: Build, manage, and update Lead Preprocessor, Lead Filter, and Lead Routing rules across our current and future marketing technology ecosystem to optimize lead flow and quality.  Conduct end-to-end testing of system integrations and new lead types, validating proper lead flow and functionality before deployment.

• Cross-Functional Collaboration: Partner with Marketing, Sales, Engineering, and Data Science teams to ensure full integration, alignment, and optimization of the Lead Pipeline and MarTech ecosystem.  Partner with Sales Operations and Marketing on cross-functional initiatives to ensure seamless lead flow and operational alignment. Provide expertise and guidance on best practices for managing lead pipeline updates and changes.

• Technology Optimization: Own, maintain, and optimize the marketing technology stack to enable efficient lead generation, distribution, and reporting, ensuring seamless processing of inquiries (INQs) and marketing-qualified leads (MQLs).  This includes implementing new lead routing strategies and evaluating the lead pipeline to identify areas for improvement across this technology stack.

• Process Scalability: Establish and maintain scalable processes that adhere to best practices in campaign and lead management, supporting both inbound and outbound marketing initiatives.  Analyze lead management data to generate actionable insights and recommendations for optimizing marketing and lead processes.

• Performance Monitoring: Continuously monitor lead flow and system performance, identifying opportunities to enhance efficiency and drive marketing and sales effectiveness.  Monitor lead pipeline health using reports, dashboards, and alerts, proactively addressing any performance issues.

Qualifications

Basic Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or equivalent experience.
• 7+ years of experience in a marketing operations role
• 3+ years of experience in sales operations or working with lead management 

Preferred Qualifications:

• Proven experience in managing marketing technology stacks, including Salesforce, Dynamics, Lead Management Pipeline and other relevant systems like Marketo, Eloqua where you were responsible for system oversight handling lead management from marketing to sales.
• Analytical skills with the ability to derive insights from complex big data sets and ability to drive decisions using data, requires strong SQL skills.
• Communication skills, with the ability to influence and engage stakeholders at all levels.
• Experience working in cross-functional teams and managing projects with tight and often competing deadlines.
• Understanding of sales and marketing processes, preferably in a B2B environment.
• Technical aptitude and the ability to work closely and communicate effectively with engineering teams.
• Extensive experience in UAT, with a focus on ensuring high-quality deliverables through rigorous testing and validation processes.
• Experience in developing and implementing self-serve user interfaces for sales teams.
• Familiarity with AI and machine learning applications in lead management.
• Knowledge of data privacy regulations and their impact on lead management processes.

Suggested Skills:

• SQL
• Stakeholder Management 
• Marketing & Sales System Integration 
• Marketing & Sales Administration 
• Lead Management 

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125,000 - $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.