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Full-Time

Digital Sales Specialist

Posted on 9/26/2024

Townsquare Ignite

Townsquare Ignite

51-200 employees

Digital advertising targeting ideal customers

Consumer Goods
Consumer Software

Compensation Overview

$100k - $150kAnnually

+ Commission

Junior, Mid

Pittsfield, MA, USA

Category
Inside Sales
Sales & Account Management
Required Skills
Sales
Communications
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Proven track record of digital sales quota achievement
  • Proven track record of selling digital marketing products (Search, Social, Programmatic)
  • Proven track record of success in growing new business
  • Advanced knowledge and understanding of digital research tools and methodologies
  • Superior presentation, interpersonal & communications skills
  • BA/BS degree
  • Minimum 2 years of digital sales experience
  • PowerPoint, Excel experience
Responsibilities
  • Cultivate new and self-generated business
  • Responsible for pipeline management and meeting individual digital sales goals
  • Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives
  • Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
  • Conduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer’s vision and objectives
  • Take ownership of the pre- and post-sale process, making sure that we exceed customer expectations and deliver results
  • Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales
  • Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives

Townsquare Ignite helps businesses connect with their ideal customers through targeted digital marketing solutions. The company focuses on creating customized advertising campaigns that are designed to attract and retain loyal customers, enhancing their clients' return on investment (ROI). By using data-driven strategies, Townsquare Ignite identifies potential customers and places ads at strategic points in their consumer journey to maximize engagement and conversion rates. They cater to a diverse clientele, from local businesses to larger enterprises, and create ads that resonate with specific customer personas. Townsquare Ignite charges clients for these tailored advertising services, offering various packages that include digital and mobile ads, as well as cross-platform campaigns. Their goal is to provide measurable results, allowing clients to see the direct impact of their advertising efforts on business growth.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Participation in high-profile investor conferences like Sidoti and Barrington Research highlights Townsquare Ignite's strong market presence and growth potential.
  • The company's emphasis on data-driven, customized advertising solutions can lead to higher ROI for clients, making it an attractive place to work for those interested in impactful marketing.
  • Townsquare Ignite's diverse client base, ranging from local businesses to larger enterprises, provides employees with varied and enriching work experiences.

What critics are saying

  • The highly competitive digital advertising market requires constant innovation to stay ahead, posing a risk of falling behind if the company fails to keep up.
  • Dependence on measurable results can be a double-edged sword; if campaigns do not perform as expected, it could lead to client dissatisfaction and loss of business.

What makes Townsquare Ignite unique

  • Townsquare Ignite specializes in creating highly customized marketing campaigns that target specific customer personas, unlike many competitors who offer more generic solutions.
  • Their data-driven approach ensures that ads are placed at strategic points in the consumer journey, maximizing engagement and conversion rates.
  • The company's focus on measurable results allows clients to directly see the impact of their advertising spend, which is a significant advantage over competitors who may not offer the same level of transparency.
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