INACTIVE
Full-Time
Business Development Manager
Mobile innovation agency
Consulting
Financial Services
Consumer Goods
Senior
Durham, NC, USA + 2 more
Required Skills
Sales
Lead Generation
Salesforce
Mergers & Acquisitions (M&A)
Marketing
Requirements
- 5+ years of experience in sales, account management, marketing, or lead generation
- Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging
- Ability to manage a complex sales cycle with multiple stakeholders and decision-makers across different business lines
- Willingness to learn in an ever-changing business and technical environment
- Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
- The ability to learn complex marketing technologies and apply them to business situations
Responsibilities
- Influence the creation of a cohesive go-to-market strategy for new customer acquisition
- Conduct research of potential customers, actively connecting with prospective customers through network connects, social media, direct outreach, and other avenues as may present
- Manage pipeline and ensure the integrity of data through the accurate and timely entry of data into WillowTree systems such as Salesforce.com, Linkedin Sales Navigator, and Outreach.io
- Help articulate and evangelize WillowTree's point of view within a vertical by leading the ideation, development, and syndication of thought leadership content
- Utilize account intelligence and data to craft relevant and timely messaging to our key account contacts
- Be an expert on the competitive landscape and help shape positioning and messaging strategy for your vertical
- Closely collaborate with our Business Development VPs to crystallize a vertical's ideal customer profile and build target account lists
- Apply a consultative and value-based sales approach during customer engagements to uncover customer success and new business opportunities
- Work closely with our marketing team to execute account-based marketing strategies
- Understand your customer's digital transformation and growth marketing strategies to develop the highest impact plan for partnering with WillowTree's key practices
Desired Qualifications
- High technical aptitude and familiarity with the software development problem space
- Familiarity with Braze, Amplitude, mParticle, Branch, Adobe Experience Cloud, Salesforce, Linkedin Sales Navigator, Outreach.io or similar growth marketing tools
- A history of working at or with marketing, advertising, or technology agencies
WillowTree wants to create beautiful digital products engineered to drive growth for the world's leading brands.
Company Stage
M&A
Total Funding
N/A
Headquarters
Charlottesville, Virginia
Founded
2007
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↓ -5%2 year growth
↑ 4%INACTIVE