In-depth understanding of planning, buying, campaign reconciliation and bill/pay workflows, Agency and Media Vendor processes, and the regulatory environment of the industry
Extensive experience in product management, especially managing ERP solutions
Proven track record of successful product launches and lifecycle management
Experience in an executive or senior leadership role
Strong leadership skills and the ability to manage and motivate a large team
Ability to set strategic direction for the product line and align product strategy with business goals
Strong understanding of business and financial principles
Ability to drive revenue growth, manage budgets, and assess the financial impact of product decisions
Experience working closely with customers and understanding their needs
Excellent communication skills to effectively convey the product vision to stakeholders, teams, and customers
Ability to solve complex problems and make decisions under uncertainty
An advanced degree in Business or a relevant field is often preferred
Responsibilities
Define and implement a product strategy that aligns with the overarching business goals and objectives of Publicis Media
Set strategy, roadmap, feature definition
Assess Market competition, industry landscape and trends
Ensure product provides an excellent user experience
Partner with agency operations, finance, internal and external engineering teams, marketing and enablement teams to ensure seamless product development and launch
Communicate effectively with all stakeholders, including C-level executives, board members, and clients
Gather and manage product feedback through surveys, concept testing, analytics tools and A/B testing
Manage product backlog and prioritise according to business impact
Establish metrics and key performance indicators to gauge product performance
Regulatory compliance knowledge will be an added advantage
Job Description
Strategic Leadership: Define and implement a product strategy that aligns with the overarching business goals and objectives of Publicis Media.
Set strategy, roadmap, feature definition
Assess Market competition, industry landscape and trends
Customer focus – User Experience Expertise to ensure product provides an excellent user experience
Cross-Functional Collaboration: Partner with agency operations, finance, internal and external engineering teams. marketing and enablement teams ensure seamless product development and launch.
Stakeholder Management: Communicate effectively with all stakeholders, including C-level executives, board members, and clients.
Gather and manage product feedback through surveys, concept testing, analytics tools and A/B testing
Manage product backlog and prioritise according to business impact
Establish metrics and key performance indicators to gauge product performance
Regulatory compliance knowledge will be an added advantage
Qualifications
Industry Experience: The candidate should have extensive experience (10+ years) in the media industry and a deep understanding of its unique challenges and opportunities. They should have an in depth understanding of planning, buying, campaign reconciliation and bill/pay workflows, Agency and Media Vendor processes, and the regulatory environment of the industry.
Product Management Experience: Extensive experience in product management is crucial, especially experience managing ERP solutions. They should have a proven track record of successful product launches and lifecycle management.
Executive Leadership: Experience in an executive or senior leadership role is typically required. They should have strong leadership skills and the ability to manage and motivate a large team.
Strategic Vision: The ability to set strategic direction for the product line, align product strategy with business goals, and make high-level decisions about product features and priorities is crucial.
Business Acumen: They should have a strong understanding of business and financial principles, with the ability to drive revenue growth, manage budgets, and assess the financial impact of product decisions.
Customer Focus: Experience working closely with customers, understanding their needs, and translating those needs into product features is important.
Communication Skills: They should have excellent communication skills to effectively convey the product vision to stakeholders, teams, and customers.
Problem-Solving Skills: The ability to solve complex problems, make decisions under uncertainty, and navigate challenges is key.
Degree: An advanced degree in Business or a relevant field is often preferred.
Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.
What critics are saying
The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.
What makes Publicis Groupe unique
Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.
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