CRM Specialist
Posted on 1/28/2023
Philadelphia, PA, USA
Experience Level
Desired Skills
Data Analysis
  • 2+ years of relevant B2C experience at a tech company or modern e-commerce organization
  • Impressive track record of successfully managing and building large-scale, complex B2C email campaigns in enterprise-level marketing automation platforms (e.g., Braze, Salesforce, Iterable, Responsys, Active Campaign)
  • Experience planning, implementing, and analyzing multivariate tests
  • Experience in project management and organization skills, with meticulous attention to detail
  • Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Looker/Tableau with the ability to translate data into actionable insights
  • Experience transforming creative assets into emails, push notifications, etc in a marketing automation platform
  • A solid understanding of CRM and data infrastructure
  • Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams, from Engineering to Creative
  • Must exhibit excellent verbal and written communication skills
  • Proven accountability on high-stakes projects
  • Relentlessly high standards and attention to detail
  • Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we'd reasonably expect to pay candidates. A candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. For additional information on this role's compensation package, please reach out to the designated recruiter for this role
  • Remote - Salary Range (varies based on a cost of labor index for geographic area within United States): USD $64,600 - USD $102,600
  • Execute omni-channel strategies to drive customer engagement and purchase activity
  • Manage end-to-end execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results
  • Build out a variety of campaigns types including behavioral, merchandising, product awareness, and advocacy
  • Optimize owned lifecycles, including building long-term roadmaps and executing on them
  • Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
  • Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
  • Manage project management and campaign development workflow with Merchandising, Creative, Analytics, and other marketing teams
  • Work with Data Analytics to build comprehensive reporting of all owned lifecycles, that roll up into team KPIs
  • Independently conduct analysis on individual campaigns using Looker and advanced Excel knowledge
  • Articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders
  • Collaborate with other parts of the business including Business Development, Analytics, Ops, Supply Chain, to share progress, learnings, and best practices

10,001+ employees

Delivery service for daily essentials
Company Overview
Gopuff's mission is to make daily life effortless. Gopuff is the go-to delivery solution for immediate everyday needs. The company is building a modern food delivery service.
  • Comprehensive medical, dental, and vision insurance
  • Optional FSAs and HSA plans
  • 401(k)
  • Commuter benefits
  • Supplemental employee, spouse and child life insurance to all eligible employees
  • Gopuff employee discount
  • Career growth opportunities
  • Internal rewards programs
  • Annual performance appraisal and bonus
Company Core Values
  • Make moves
  • Change the game
  • Sit down, be humble
  • Be the Goat
  • Win together