Alliances Associate

What You Will Do and Learn

We are looking for a proactive and detail-oriented Alliances Associate support and execute Spaulding Ridge’s partner marketing initiatives, events strategy, and alliance engagement efforts. This role is ideal for someone who thrives in a fast-paced environment, enjoys building relationships, and is passionate about driving brand visibility and partner collaboration. You will play a key role in enhancing our presence through webinars, conferences, and channel events, while also supporting strategic alliances—with a clear path to owning and managing key technology partnerships.

Key Responsibilities Include:

• Collaborate with Alliances and Go-to-Market leadership to execute a cohesive event and partner marketing strategy that drives awareness, engagement, and pipeline through trade shows, webinars, in-person events, and speaking engagements.

• Plan, coordinate, promote, and execute all aspects of webinars and partner-led events, showcasing Spaulding Ridge’s expertise and joint value propositions with key technology partners.

• Support direct alliance engagement by coordinating joint marketing activities, managing partner communications, and tracking KPIs.

• Own and maintain deal registrations across partner portals, ensuring timely and accurate submissions that support sales and alliance goals.

• Manage and curate client stories and success narratives in collaboration with marketing and client teams to support partner marketing and sales enablement.

• Oversee the end-to-end event and sponsorship planning process, including researching opportunities, evaluating venues, managing invitations and RSVPs, and overseeing logistics.

• Handle all aspects of onsite event execution, including ordering supplies, signage, swag, and coordinating shipping and receiving.

• Partner with the marketing team to develop compelling messaging and co-branded content that aligns with Spaulding Ridge’s brand and partner narratives.

• Analyze the success and impact of each event and partner campaign through ROI reporting and lead tracking in Salesforce.

• Assist project leaders with on-site client event coordination and executive briefings.

• Maintain detailed records of event budgets, partner activities, and feedback to inform future planning.

• Represent Spaulding Ridge at industry events and partner forums, articulating our value and differentiators.

Qualifications:

• Self-starter with a collaborative mindset and a passion for building relationships

• 2+ years of experience in event planning, partner marketing, or alliance management

• Strong organizational skills and ability to manage multiple projects simultaneously

• Excellent written and verbal communication skills

• Willingness to travel 20%+ across the U.S. and Canada

• Experience in a professional services or B2B tech environment preferred

• Familiarity with Salesforce or other CRM tools

• Bachelor’s degree required