Associate Director
Web Strategy
Posted on 8/24/2023
Vera Institute of Justice

201-500 employees

Nonprofit national research & policy organization
Brooklyn, NY, USA
Experience Level
Desired Skills
Adobe Creative Suite
UI/UX Design
Growth & Marketing
  • Assess how website visitors engage with Vera program work onsite and devise optimizations to ensure a more seamless, accessible experience
  • Provide project management support for special projects and content approval processes, ensuring timelines are manageable across team, with clear deliverables and expectations communicated
  • Partner with Vera's Front End Developer and Data Visualization experts to conceptualize and launch program team tools and findings, including but not limited to fact sheets, publications, special reports, and data visualization
  • A deep knowledge of and passion for the digital landscape. Exceptional knowledge and understanding of current and emerging best practices; willingness to keep abreast of industry trends, technologies, and to learn new best practices
  • Possess subject matter expertise in web strategy and production, site operations, UI/UX features, and relevant functionalities
  • Strong ability to quickly learn business environment and organization and stakeholder goals/objectives sufficiently to internally identify new methods and processes, and to recommend site enhancements
  • Highly focused on putting stakeholder needs first with a positive "can do" attitude; independently responding to stakeholder needs in supportive, professional manner promptly and solutions-focused
  • Understands how to apply SEO best practices-and a possesses an understanding of its relationship to website technology, architecture, and content in order to deliver superior organic search performance
  • Strong ability to prioritize and organize work independently; tracking complex and competing schedules in a fast-paced environment; determine/meet multiple deadlines and execute heavy workloads with speed and accuracy
  • You have keen time management and multitasking skills, including the ability to take initiative, prioritize tasks and duties, pay close attention to detail, and work independently while meeting specific deadlines
  • At least 6-10 years managing and executing web strategy and development for websites and related applications in a non profit environment
  • 5-6 years of experience working in a nonprofit, political, or advocacy setting ideal, but not critical
  • Experience with social media management tools, such as Hootsuite and Sprout Social
  • Experience with email marketing tools and digital CRM, such as EveryAction and ActionKit
  • Experience with current web standards-based HTML, CSS, and other interactive tools
  • Proficient in MS Office and Adobe Creative Suite applications
  • Well-versed in a variety of Content Management Systems like Craft and Wordpress
  • Drive the all-around user experience for new and existing contacts and donors throughout their digital journey, while making continuous improvement in operational efficiency and meeting relevant website accessibility guidelines
  • Establish a website governance process that enables the web team to stay organized and keep up with fast paced business requirements, ensuring stability and scalability
  • Demonstrate a highly methodical and metrics-driven approach to continuous improvement; strong analytical skills with the ability to identify insights that are actionable
  • Report on and forecast website traffic on a monthly basis to build broader understanding of Vera's audience size and engagement behaviors
  • Provide recommendations and insights based on changing data points around traffics sources, time spent onsite, best performing landing page, and more
  • Offer guidance and framework for Search Engine Optimization (SEO) best practices to be utilized by editorial and digital content teams