Senior Content Strategist

Key Responsibilities:

• Lead, design, develop, and execute a comprehensive content strategy for scaled creator education, including articles, video tutorials, interactive resources, and more, guided by user adoption metrics to maximize engagement and impact
• Craft compelling narratives through master storytelling that engage, excite, and effectively educate creators on product features, best practices, and opportunities on SoundCloud
• Translate and simplify intricate product information and technical concepts into clear, concise, and easy-to-understand content for a diverse creator audience
• Develop user-centered content design through user personas and map user journeys to visualize the artist experience, identify key learning touchpoints, and tailor content to diverse creator needs and learning styles
• Organize and optimize existing and new creator-facing materials, ensuring a logical information architecture and seamless user experience
• Implement SEO best practices to enhance the discoverability of creator education content and drive web traffic to relevant resources
• Partner closely with Product, Marketing, Business Development, and other internal teams to align content strategy with platform goals, product roadmaps, and creator success initiatives
• Project manage the end-to-end content development lifecycle across multiple formats, ensuring timely delivery and high-quality output
• Successfully influence broader organizational and product strategy through insights gleaned from creator education efforts and content performance

Experience and Background:

• 5+ years of experience as a Content Creator for high-profile brands or products, ideally within the tech, media, or music industry
• Demonstrated experience in product education, with a strong ability to clearly explain complex products and features
• Experience building curriculum around product education to drive adoption
• Expertise in information architecture and website mapping
• Strong understanding of user personas and their application in content development
• Passionate about harnessing AI to amplify content strategy and revolutionize how stories are crafted, scaled, and shared
• Ability to work effectively across time zones and manage remote relationships with key stakeholders
• Experience with content management systems (e.g., LMS, LXP)
• Familiarity with marketing automation/email platforms (e.g., MoEngage)
• Experience building or managing website development using platforms like Webflow is a plus
• Proven ability to craft concise and effective one-sheeters and help guides
• Exceptional written and verbal communication skills
• A passion for music and the creator economy is a significant advantage
• Self-starter with a scrappy, proactive approach and a strong team-centric attitude
• Comfortable dealing with uncertainty and ambiguity in a dynamic, fast-paced environment
• Pragmatic, risk-based approach to problem-solving
• Resilient, self-aware, and values-driven

The salary range for this role is $110,000 - $150,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Equity Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.