Full-Time

Product Marketing Manager

Payments

Posted on 6/3/2024

Lightspeed Commerce

Lightspeed Commerce

1,001-5,000 employees

Unified cloud-based point of sale and payments platform

Consumer Software
Data & Analytics

Mid

Montreal, QC, Canada

Required Skills
Market Research
Sales
Marketing
Data Analysis
Requirements
  • 2-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
  • Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Experience working with product and engineering teams
  • Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
  • Ability to build, maintain, and manage close working relationships across a variety of departments and levels
  • Strong quantitative analytical ability and excellent written and oral communication skills
  • Genuine interest in and curiosity in helping small businesses succeed
Responsibilities
  • Become an expert in the payments industry and understand the evolving landscape that helps retailers & restauranteurs be successful
  • Learn the competitive landscape and their key product offerings to inform customer marketing and growth strategies
  • Maintain a customer-first mindset to validate and define user personas that can be translated into insights and strategies
  • Responsible for defining customer marketing and growth tactics for key payment features, across Hospo and Retail audiences
  • Conduct data analysis and market research to derive insights & inform plans for improving Payments adoption
  • Own development and execution of an experimentation roadmap; gather cross-functional buy-in and alignment across teams required to execute against growth strategy
  • Contribute to the overall Payments Marketing roadmap of marketing initiatives that spans the customer lifecycle, from awareness and consideration through product adoption, onboarding and retention
  • Support go-to-market planning and execution of key launches, in partnership with other FinServices Product Marketing Managers
  • Collaborate with regional Integrated Marketing Managers to coordinate rollout of global and region-specific initiatives on the Payments growth roadmap
  • Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers, Sales, and production teams of creatives and automation specialists
  • Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers

Lightspeed offers a unified cloud-based point of sale and payments platform for retail, hospitality, and golf businesses, integrating multichannel sales, global payments, and supplier network connections, utilizing cloud technology and multichannel sales integration to simplify operations, streamline workflows, and enable businesses to scale and grow by providing exceptional customer experiences. The platform leverages cloud technology and multichannel sales integration to simplify operations, streamline workflows, and enable businesses to scale and grow.

Company Stage

IPO

Total Funding

$1.2B

Headquarters

Montreal, Canada

Founded

2005

Growth & Insights
Headcount

6 month growth

↑ 3%

1 year growth

↑ 11%

2 year growth

↑ 17%