Full-Time

Category Leadership Manager

Posted on 11/20/2024

Constellation Brands

Constellation Brands

1,001-5,000 employees

Produces and markets beer, wine, and spirits

Food & Agriculture
Consumer Goods

Compensation Overview

$92.5k - $141.7kAnnually

Entry, Junior, Mid

Minnesota, USA + 2 more

More locations: Colorado, USA | Illinois, USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Word/Pages/Docs
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 1 – 2 years of space management experience.
  • Expert knowledge of JDA Intactix or Apollo system usage and output, including the application of measures contained within.
  • Average understanding of a variety of system output and application of measures contained within. These include the following: IRI, Nielsen, or SPINS syndicated and panel data, Spectra, Retailer loyalty data (e.g.Spire)
  • Above average user of Microsoft Excel, Word, and PowerPoint.
  • Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time.
  • 3+ years of space management experience (preferred).
  • 1 – 2 years of direct sales, merchandising, or retail store management experience (preferred).
  • 1 – 2 years of category management, consumer or shopper insights, or research experience which included the management of sub-categories or segments of a category (preferred).
  • Above average understanding of a variety of system output and application of measures contained within IRI, Nielsen, or SPINS syndicated and panel data, Spectra, retail loyalty data (preferred).
  • Expert user of Microsoft Excel, Word, and PowerPoint (preferred).
Responsibilities
  • Influences and manages all space management projects for assigned customer(s).
  • Influences assigned retailers schematic process to implement key shopper insights. Shopper First Shelf.
  • Leads space management analysis and designs category shelf schematics following Constellation’s standardized planning processes, tools, and space strategies.
  • Collaborates with Sales partners to determine account priorities, and pursue most impactful initiatives pertaining to space, assortment, and other sales analytics.
  • Conducts space and distribution opportunity analysis to optimize revenue and profit by improving shopping convenience.
  • Makes product addition and deletion recommendations by brand and package.
  • Changes sub-category or segment flow, or brand-blocking techniques as directed.
  • Quantifies expected results of proposed planogram changes.
  • Initiates and/or attends customer meetings as appropriate.
  • Participates in the reset decision making process with other vendors and merchandisers.
  • Establishes, controls, and implements retail execution plan methods and procedures to improve overall project effectiveness.
  • Defines all incremental human resources requested to be applied and makes requests as necessary to CL Director.
  • Counsels, guides, and provides expertise to Category Analysts (CA) or Associate Category Analysts (ACA) who support the project in order to improve efficiency and effectiveness driving a continual improvement process.
  • Guides the CA/ACA in the collection of raw data from the customer and cleanses as necessary to ensure accuracy prior to conducting any analysis or forming recommendations.
  • Maintains schematic archives with accurate data for all required store combinations.
  • Reports changes implemented including physical space gains/losses by brewer/brand.
  • Measures schematics, post-implementation.
  • Participates in a wide variety of ad-hoc analytical projects.
  • As directed by Director or Sales Lead, prepares category reviews or conducts analysis as a project lead.
  • Extracts the requested and required raw data from retailer or Constellation systems as necessary including retailer proprietary POS, loyalty, or primary research systems and studies and Constellation syndicated data systems.
  • Proactively identifies business growth opportunities and develops important category insights, solutions, and presentations for assigned customer(s).
  • Attend and participate in business planning meetings.
  • Provides input into assigned customers Annual Business Plan as well as the Joint Business Planning process.
  • Seeks clarification or understanding as necessary.
  • Updates scorecards for assigned customer(s) utilizing Constellation’s standardized format.
  • Manages and tracks progress across all initiatives, summarizes and regularly reports on outcomes to the appropriate personnel.

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products reach consumers through a well-established distribution network, allowing for widespread availability. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it connect with a diverse clientele, from individual consumers to large retailers. The company's goal is to create brands that foster human connections while also being committed to sustainability and responsible operations.

Company Stage

IPO

Total Funding

N/A

Headquarters

Victor, Iowa

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Constellation Brands' expansion into non-alcoholic beverages and canned wines positions it well in rapidly growing market segments.
  • The company's strong distribution network and brand management expertise provide a solid foundation for continued growth and market leadership.
  • Recent investments and acquisitions indicate a proactive approach to capturing new market opportunities and enhancing shareholder value.

What critics are saying

  • The competitive nature of the beverage industry requires constant innovation and adaptation to maintain market share.
  • Economic fluctuations and changes in consumer preferences could impact sales and profitability.

What makes Constellation Brands unique

  • Constellation Brands' ownership of iconic brands like Corona and Modelo gives it a competitive edge in brand recognition and market penetration in the U.S.
  • The company's commitment to sustainability and responsible operations aligns with growing consumer demand for environmentally conscious brands.
  • Strategic acquisitions, such as Sea Smoke and Austin Cocktails, allow Constellation Brands to diversify its portfolio and tap into emerging beverage trends.

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