Marketing Operations Manager

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

About This Role

As the Marketing Operations Manager, you will architect and execute our AI transformation strategy within the MOPs organization. Your mission is to pioneer the next generation of marketing innovation at OutSystems. This highly cross-functional role blends deep technical execution with forward-looking strategy, making it ideal for a leader passionate about shaping the future of marketing by operationalizing AI.

What You Will Lead/Do or Key Responsibilities

• Develop and Execute the GenAI Roadmap: Partner with MOPs leaders (SDR Ops, MDM, Campaign Ops, Marketing Performance Management), Digital, and Data Science to build and drive a prioritized roadmap of high-impact AI initiatives.

• Architect Scalable Solutions: Translate marketing and sales requirements into robust, scalable technical solutions. You will leverage our core martech stack (Marketo, Salesforce, 6sense, Outreach) and the OutSystems platform itself to build and refine our AI-powered operational engine.

• Implement AI-Powered Workflows: Lead the hands-on implementation of GenAI models and AI features within our tools to enhance campaign personalization, automate SDR workflows, and improve data enrichment logic. This includes prompt engineering, use-case experimentation, and iterative performance tuning.

• Manage Technology & Integrations: Oversee the technical integration of AI functionalities, ensuring seamless data flows between platforms.

• Champion AI Adoption and Governance: Drive change management and foster AI literacy across the marketing team through structured training and clear documentation. You will establish governance frameworks to ensure AI is used effectively, ethically, and consistently.

• Measure and Optimize Performance: In partnership with the Marketing Performance Management team, establish metrics to quantify the impact of AI initiatives on efficiency and program performance.

Qualifications / What You Need To Succeed

• 7+ years of experience in a senior Marketing Operations, Technical Marketing, or Business Systems role, preferably within a B2B enterprise software environment.

• Hands-on, administrative-level experience with core marketing automation and CRM platforms (e.g., Marketo, Salesforce).

• Demonstrated experience implementing AI tools and data automation workflows from concept to completion.

• Strong project management skills with a proven ability to manage complex, technical initiatives with multiple stakeholders across functions like Sales, IT, and Data Science.

• An innovative mindset with a deep passion for leveraging emerging generative AI technologies to solve practical business problems.

• Excellent communication and stakeholder management skills, with the ability to translate complex technical concepts for non-technical audiences.

• Proficiency with data integration via APIs and light scripting (e.g., JavaScript, Python) to connect systems and automate data flows.

• Experience with data governance frameworks and improving data quality at scale.

• Salesforce system administrator certification a plus

The Longer Story:

Working at OutSystems

Our goal is to ensure that OutSystems is a place for bright, happy, and motivated people who share a common purpose and take pride in doing excellent work to pursue our vision of providing the AI-powered low-code development platform enterprise leaders trust to build, secure, and evolve their business applications, agents, and core systems. Our culture is focused on our core values of trust, customer success, innovation, and alignment. Our team members operate with transparency, integrity, and accountability, define success through the lens of the outcomes we deliver for our customers, push the boundaries with excellence, and work together toward our shared vision to deliver on what matters most.

What do we have to offer you?

• A company that is always growing, changing, and innovating. We challenge each other to innovate in our products, in our team, and how we use our own technology. And we give our teams space to be proactive and creative.

• Real career opportunities. We care about growth and development. Yes, vertical career progression is a possibility, but it's not the only one. From lateral moves and joining different teams to mastering specialized skills, we support your growth no matter what your goals are.

• Work colleagues that are as smart, hard-working, and driven as you. We act as one global OutSystems team, taking ownership and working together toward a shared vision.

• Disrupting the status quo is in our DNA. In fact, it’s why our company exists.

• We ask “why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.

Are you ready for the next step in your career? Then we’d love to hear from you!

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.