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Full-Time

Product Marketing Manager

Posted on 6/28/2024

Flowhub

Flowhub

51-200 employees

Cannabis retail and payments platform

Consumer Software

Compensation Overview

$100k - $130kAnnually

Mid, Senior

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
UI/UX Design
Public Speaking
Marketing
Requirements
  • Be an expert on the Flowhub dispensary growth platform
  • Act as the voice of the customer by clearly articulating market-specific dynamics and buyer pain points
  • Develop strategic product positioning, messaging and storytelling that persuades target personas to action
  • Establish a go-to-market strategy playbook and lead execution of all product launches, ongoing feature releases, and new partnerships
  • Own sales enablement collateral such as pitch decks, click through demos, case studies, internal documentation (FAQs, talk tracks, battlecards), and product trainings
  • Create product marketing assets from start to finish including visual asset development, copywriting, and packaging final outputs for a variety of marketing mediums such as website landing pages, email, in-app notifications, SMS, one pagers, video and webinars
  • Optimize the customer lifecycle by developing scalable onboarding, training, upsell and retention programs
  • Uncover and prioritize new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends
  • Measure product marketing performance through key metrics such as GMV growth, retention rates, and feature adoption
  • Work cross-functionally with Product, Customer Success, Sales, and Operations teams to influence pricing strategy and product roadmaps based on market demand, competitor intelligence and customer feedback
Responsibilities
  • Minimum of 4 years in-house experience in product marketing for SaaS B2B tech companies
  • Understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging
  • Proficiency with modern marketing tools including AI-powered platforms
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating)
  • Exceptional visual, written, spoken communication, and presentation skills (previous experience in public speaking, design, video production, or UI/UX a plus)
  • Proven B2B PLG product marketer with strong research and analytical skills
  • Demonstrated ability to work cross-functionally as a team player, confidently collaborate directly with senior executives, and build consensus among multiple stakeholders
  • Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy

Flowhub specializes in providing a comprehensive cannabis retail and payments platform. With solutions like Maui, a dispensary management experience, and Nug Pro®, a mobile scanner device, it aids dispensaries in maintaining compliance, managing inventory, and streamlining sales processes. Processing over $3 billion in cannabis sales annually and serving over 1,000 retailers, this company is a leader in merging technology with cannabis retail, making it an excellent workplace for those interested in joining a prominent industry player at the intersection of technology and retail.

Company Stage

Series A

Total Funding

$45.8M

Headquarters

Denver, Colorado

Founded

2015

Growth & Insights
Headcount

6 month growth

16%

1 year growth

33%

2 year growth

9%

Benefits

Work anywhere

Competitive salary and stock options

Full health benefits

401(k) retirement plans

Flexible hours and time off

Training and mentorship

Career growth opportunities

Fun, cannabis-loving team