Director of Marketing
Posted on 3/21/2023
INACTIVE
Bitcoin Depot

51-200 employees

Cryptocurrency ATM network
Company Overview
Bitcoin Depot's mission is to provide the most secure, convenient, and fastest cryptocurrency transaction. Bitcoin Depot is the largest cryptocurrency ATM Network offering users the ability to buy and sell Bitcoin and over 30 other cryptocurrencies instantly at thousands of locations across the United States.
Financial Services
Crypto & Web3

Company Stage

N/A

Total Funding

N/A

Founded

2016

Headquarters

Atlanta, Georgia

Growth & Insights
Headcount

6 month growth

9%

1 year growth

32%

2 year growth

42%
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SQL
SEO
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • 7+ years' product marketing, marketing, data analyst, or product management experience at a software company in a leadership role managing a team
  • MUST BE proficient in Google Ads and Google Analytics
  • Website design, SEO & SEM experience preferred
  • 20% Travel Required
  • Solid analytical and critical thinking skills with prm, expertise in breaking complex problems and presenting solutions to them
  • Loves data and knows how to leverage data in different ways for different audiences to drive the direction of the business
  • Ability to build business models based on user insights and data with SQL/Excel proficiency a plus
  • Excellent written and oral communication skills
  • Self-starter, ability to thrive in a fast paced, start-up environment
  • Bachelor's degree in marketing or communications
Responsibilities
  • Manage and develop advertising creatives through coordination with staff copywriters and designers
  • Create demand-generation and lead collection campaigns and manage our agencies and vendors conducting these campaigns on our behalf
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights. Brainstorms new and creative growth campaigns and strategies
  • Oversee creation and execution of our comprehensive social media and PR Strategy
  • Create a regular publishing schedule for relevant social media channels
  • Manage, develop and place campaigns on relevant advertising platforms, including AdWords, Facebook, Reddit, Twitter, Linkedin, etc
  • Develop and execute strategies to place Bitcoin Depot at the top of relevant SEO searches
  • Curate and promote company activities, relevant industry-oriented news and activities to highlight as a thought leader for its target markets
  • Take steps to measure, enhance, and enrich brand awareness through various goals and objectives