Senior Marketing Manager
Confirmed live in the last 24 hours
Consumer-controlled, affordable health insurance provider
Company Overview
Sidecar Health is a trailblazer in the health insurance sector, offering a unique model that empowers consumers with control over their healthcare costs and choices. The company's culture is deeply rooted in a passion for making quality healthcare affordable and accessible, demonstrating a strong commitment to societal well-being. With its distinctive approach of allowing clients to see any doctor, including their current one, Sidecar Health stands out in the industry, offering a competitive edge over traditional insurance providers.
Company Stage
N/A
Total Funding
$178.5M
Founded
2018
Headquarters
El Segundo, California
Growth & Insights
Headcount
6 month growth
↑ 17%1 year growth
↑ 21%2 year growth
↑ 0%Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
- 8+ years of marketing experience with a minimum of 3 years with a B2B focus
- A love of writing and coming up with out-of-the-box creative ideas
- Exceptional cross-functional communication and collaboration skills
- Strategic, results-oriented mindset
- Passion for the details, while maintaining a keen eye on the big picture
- Flexibility to either personally dive in or engage external freelance or agency resources depending on the need
- Familiarity with the insurance or healthcare industry
Responsibilities
- Maintain and strengthen the company's brand in the marketplace, ensuring messaging and branding consistency across marketing materials and audiences
- Develop a toolkit to effectively articulate our narrative in the market for B2B (brokers/group admin) and B2C (members) audiences
- Bring a stronger focus to our product marketing efforts
- Enable crafting and sharing of compelling stories that educate and inspire members
- Heighten team members' sense of purpose through storytelling
- Develop and execute marketing messaging aligned with business goals and target market, encompassing market analysis, competitive intelligence, and health insurance industry understanding
- Deploy segmented marketing campaigns and initiatives, hands-on when needed
- Lead the creation and distribution of content to attract and retain customers, such as white papers, blog posts, and webinars
- Craft compelling copy, develop in-house content, write creative briefs, and outsource to agency and/or freelance partners when needed
Desired Qualifications
- Fast growth, early-stage brand experience is a plus
- Experience in healthcare or a closely related field within a highly regulated environment is a plus