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Full-Time

Manager – Society Marketing

Medical Device

Confirmed live in the last 24 hours

Penumbra Inc

Penumbra Inc

1,001-5,000 employees

Develops medical devices for vascular conditions

Hardware
Biotechnology
Healthcare

Compensation Overview

$154.9k - $206.7kAnnually

Senior, Expert

Alameda, CA, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor’s degree with 5+ years progressively responsible experience managing various facets of society and customer engagement in a field-based marketing role in the medical device field or an equivalent combination of education, training, and/or work experience.
  • MPH/PhD degree a plus.
  • Relevant experience in the cardiovascular medical device industry.
  • A team player who can incorporate input from others into action, develop strong relationships with customers, clinical, medical education, global marketing & sales partners, and generate consensus through inclusion.
  • Must be able to thrive in a fast-paced and dynamic team-based environment.
  • Strong, creative thinker who is intellectually curious with sound decision making capabilities.
  • Good organizational skills and the ability to work on multiple tasks with multiple people while effectively managing competing priorities and still meeting deadlines.
  • Excellent presentation and facilitation skills.
  • Extensive scientific acumen, for use in various circumstances, including in working with internal stakeholders and with physicians in identifying evidence gaps and opportunities.
  • Extensive knowledge of ACCME, AdvaMed, EUcomed, FDA, and ISO regulations.
  • Strong interpersonal, communication, and negotiation skills and the ability to communicate effectively across a wide variety of audiences, both internal and external.
  • Experience developing and executing strategic customer initiatives and growth plans.
Responsibilities
  • Lead national and regional strategy for targeted initiatives with society leadership at local, regional, and national conferences
  • Select, manage, train, and develop staff. Establish objectives and assignments and provide ongoing feedback through performance reviews and development plans.
  • Identify and lead virtual society programming initiatives for partnership in physician education
  • Responsible for developing strategies for targeted physician engagement programs designed to introduce Penumbra technologies, and medical education events.
  • Assist in anticipating and responding to the needs of customers, competitive market updates, new techniques, and best practices for relevant podium representation.
  • Collaborate with Penumbra Chief Medical Officer, Clinical and Product Marketing teams to determine podium, abstract, and manuscript strategy.
  • Serve as the vascular marketing team liaison to identify, organize, and help execute tradeshows, conferences, symposiums, hands-on and other meetings events.
  • Utilize analytic methods to establish / evaluate all related activities, including analysis and recommendation of new opportunities, and adapt processes and strategies, as necessary.
  • Identify, organize, and collaborate with Penumbra Events team and cross functional teams to execute local/regional tradeshows & conferences, as well as other meetings, to meet company objectives.
  • Have a clear understanding of physician specialties and educational objectives, developing initiatives as it relates to disease states and procedural focuses
  • Be the expert in procedural knowledge, messaging, and collateral that is relevant in the medical society community.
  • Drive understanding of patient & clinician insights through KOL interaction.
  • Establish and foster relationships with key customers and key opinion leaders at the regional and national level to enable podium representation of Penumbra products.
  • Ensure that all customer engagement activities conform to company guidelines and local laws.
  • Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
  • Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
  • Ensure other members of the department follow the QMS, regulations, standards, and procedures.
  • Perform other work-related duties as assigned.

Penumbra Inc. specializes in creating medical devices aimed at treating neurovascular and peripheral vascular conditions. Their products, such as the Penumbra System and the Indigo System, are designed to assist healthcare professionals in addressing issues like stroke and other vascular diseases. These devices work by providing advanced tools for interventions in neurology and vascular surgery, allowing for effective treatment options. Unlike many competitors, Penumbra focuses on a specific range of conditions and invests heavily in research and development to continuously enhance their offerings. The company's goal is to deliver high-quality medical devices that meet the needs of healthcare providers and improve patient outcomes.

Company Stage

IPO

Total Funding

$3.4M

Headquarters

Alameda, California

Founded

2004

Growth & Insights
Headcount

6 month growth

4%

1 year growth

8%

2 year growth

17%
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Simplify's Take

What believers are saying

  • Penumbra's recent product launches, such as the BMX81 and BMX96 in Europe, demonstrate their commitment to expanding and improving their product portfolio.
  • Significant investments from firms like Jennison Associates LLC and Algert Global LLC indicate strong financial backing and confidence in Penumbra's growth potential.
  • The company's participation in high-profile conferences like the Truist Securities MedTech Conference and the William Blair Growth Stock Conference highlights its industry recognition and thought leadership.

What critics are saying

  • The highly competitive medical device market requires Penumbra to continuously innovate to maintain its market position.
  • Regulatory challenges and the need for CE Marks and FDA approvals can delay product launches and impact revenue.

What makes Penumbra Inc unique

  • Penumbra's focus on both neurovascular and peripheral vascular conditions sets it apart from competitors who may specialize in only one area.
  • Their continuous investment in R&D ensures that they remain at the forefront of medical device innovation, particularly with recent launches like the Lightning Flash 2.0 CAVT technology.
  • Penumbra's global reach, serving healthcare providers in over 100 countries, provides a broad market presence that many competitors lack.