Job Description

The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives. 

 This position requires a “hands-on” manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations. 

This position is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations. They will assist the Associate Media Director and Director in driving strategic paid search expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.  
 
Role Objectives: 

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps 
• Collaborate with direct reports, colleagues, and peers across the organization 
• Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift 
• Drawing on previous experiences, uses a variety of approaches to identify client needs 
• Partner with clients to ensure their needs are met and their expectations surpassed 
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
• Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis 
• Budget and performance projections for testing new search partners or technology 
• Provide recommendations for using search to support new client objectives or campaigns 
• Conduct monthly client billing audits 
• Partner with Associate Director to develop processes for improved work flow within Publicis and between agency partners and vendors 
• Maintain stellar relationships with the vendor partners to further advance Publicis as a preferred client partner 
• Provide formal training to new team employees 
• Working to master, identify, and communicate trends in search and in client industries

Qualifications

Minimum Qualifications: 

• Bachelor’s degree or higher in marketing, advertising, business or equivalent 
• 3+ years of biddable media management experience with a focus on Search 
• 1+ years working with search platforms with hands-on experience managing and optimizing buys  
• Experience in applying search to brand-building & direct response initiatives 
• Understanding of traditional and interactive media planning elements  
• Strong analytics, organizational, and communication skills 
• Previous leadership/management experience is preferred 
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel  
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting 
• Strong organizational, problem-solving, and communication skills