Full-Time

Director of Growth Marketing

Biorender

Biorender

201-500 employees

Online platform for creating scientific illustrations

Energy

Senior

Remote in USA

Required Skills
Lead Generation
Salesforce
Marketing
Google Analytics
Requirements
  • You're detail oriented, process-oriented, and data-focused
  • You take action and deliver results while leading and building a team
  • You're a strategic thinker with strong program and project management skills
  • You're a leader with the ability to develop people
  • You are creatively resourceful and able to turn chaos into order with clear communication
  • 8+ years of marketing experience managing multiple functional roles within Marketing such as web, digital, creative, growth marketing, paid advertising, including at least two years at a director level
  • Experience working at a high-growth product-led SaaS company leading managing campaigns from inception through business outcomes, revenue and ROI reporting
  • Experience with strategy, development and execution of GTM and product launch strategies
  • Advanced hands-on understanding and experience with marketing program management tools, and processes
  • Demonstrated success working cross-functionally with onboarding and growth teams
  • Strong analytical skills using data to drive actionable insights and decision-making and experience with Google Analytics, Marketo, Salesforce, and 6Sense (or similar ABM platform)
  • Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
  • We are mission-driven, and work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery: BioRender figures have appeared in more than 16,000 publications!
  • It's a product that users love! We have a world-class NPS and a community of loyal fans. Check out our Testimonials page to see what our customers are saying about us: https://biorender.com/testimonials/
  • We are profitable, funded solely by user growth, and growing more than 200% YoY with users in 200+ countries
  • We're remote-first and have team members across Canada and the United States. A physical office in Toronto is available, but you have the flexibility to work from anywhere
  • We're backed by top investors, accelerators, and some of the most successful life science entrepreneurs and philanthropists in the world including Y Combinator, Malala Fund founders, and Fifty Years VC
  • We are committed to building a warm, inclusive, and diverse environment. Check out how we make sure our employees come first
Responsibilities
  • Develop and manage growth marketing campaigns and plans across all of BioRender's digital channels in support of business objectives related to; awareness, engagement, lead generation, conversion and revenue
  • Evolve owned digital channels by leveraging new technologies and strategies to drive engagement, interest and conversions
  • Partner with Growth Engineering team on self-serve campaigns and product-led growth initiatives
  • Drive testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve followers and engagement
  • Develop personalization and optimization strategies for engaging and converting target accounts
  • Manage external agencies and internal teams producing engaging content, collateral, web pages, campaign assets, and associated event creative
  • Work closely with Revenue Operations to optimize our CRM capabilities and ensure lead routing rules, scoring and attribution evolve with the business
  • Establish quarterly goals and OKRs and help lead cross-functional teams to support these objectives
  • Lead and grow a team of Digital/Growth Marketing specialists
Desired Qualifications
  • Background in Science is a plus

BioRender stands out as a leading company in the scientific communication sector, offering a unique platform that simplifies the creation of scientific graphics. Their competitive edge lies in their extensive library of pre-made icons and templates spanning over 30 fields of life sciences, making it accessible and user-friendly for scientists across disciplines. The company's commitment to enhancing science communication, backed by a team of dedicated engineers, illustrators, and entrepreneurs, fosters a dynamic work culture that values hard work, attention to detail, and a shared passion for science.

Company Stage

Seed

Total Funding

$17.2M

Headquarters

Toronto, Canada

Founded

2017

Growth & Insights
Headcount

6 month growth

8%

1 year growth

34%

2 year growth

147%
INACTIVE