Director of Growth Marketing
Confirmed live in the last 24 hours
Locations
Canada • Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google Analytics
Lead Generation
Marketing
Salesforce
Requirements
- You're detail oriented, process-oriented, and data-focused
- You take action and deliver results while leading and building a team
- You're a strategic thinker with strong program and project management skills
- You're a leader with the ability to develop people
- You are creatively resourceful and able to turn chaos into order with clear communication
- 8+ years of marketing experience managing multiple functional roles within Marketing such as web, digital, creative, growth marketing, paid advertising, including at least two years at a director level
- Experience working at a high-growth product-led SaaS company leading managing campaigns from inception through business outcomes, revenue and ROI reporting
- Experience with strategy, development and execution of GTM and product launch strategies
- Advanced hands-on understanding and experience with marketing program management tools, and processes
- Demonstrated success working cross-functionally with onboarding and growth teams
- Strong analytical skills using data to drive actionable insights and decision-making and experience with Google Analytics, Marketo, Salesforce, and 6Sense (or similar ABM platform)
- Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
- We are mission-driven, and work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery: BioRender figures have appeared in more than 16,000 publications!
- It's a product that users love! We have a world-class NPS and a community of loyal fans. Check out our Testimonials page to see what our customers are saying about us: https://biorender.com/testimonials/
- We are profitable, funded solely by user growth, and growing more than 200% YoY with users in 200+ countries
- We're remote-first and have team members across Canada and the United States. A physical office in Toronto is available, but you have the flexibility to work from anywhere
- We're backed by top investors, accelerators, and some of the most successful life science entrepreneurs and philanthropists in the world including Y Combinator, Malala Fund founders, and Fifty Years VC
- We are committed to building a warm, inclusive, and diverse environment. Check out how we make sure our employees come first
Responsibilities
- Develop and manage growth marketing campaigns and plans across all of BioRender's digital channels in support of business objectives related to; awareness, engagement, lead generation, conversion and revenue
- Evolve owned digital channels by leveraging new technologies and strategies to drive engagement, interest and conversions
- Partner with Growth Engineering team on self-serve campaigns and product-led growth initiatives
- Drive testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve followers and engagement
- Develop personalization and optimization strategies for engaging and converting target accounts
- Manage external agencies and internal teams producing engaging content, collateral, web pages, campaign assets, and associated event creative
- Work closely with Revenue Operations to optimize our CRM capabilities and ensure lead routing rules, scoring and attribution evolve with the business
- Establish quarterly goals and OKRs and help lead cross-functional teams to support these objectives
- Lead and grow a team of Digital/Growth Marketing specialists
Desired Qualifications
- Background in Science is a plus