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Business Development Manager


Confirmed live in the last 24 hours

Sunrise Farms

Sunrise Farms

51-200 employees

Poultry and meat products provider in Canada

Consumer Goods
Food & Agriculture


Cambridge, ON, Canada

Business Development
Business & Strategy
Required Skills
Cold Calling
Customer Service
  • Post-secondary education in Business administration, Commerce or related field
  • 3-5+ years in food sales/foodservice key account management experience
  • Strong analytical skills and proficiency in MS Office (Excel, PowerPoint, Word)
  • Strong negotiation skills
  • Strong business and financial acumen
  • Strong attention to detail and accuracy of data entry
  • Strong technical, report running and analytical abilities
  • Strong verbal and written communication skills
  • Bilingual in French and English is an asset
  • Ability to troubleshoot problems
  • Ability to work within a matrix cross-functional organization
  • Ability to act with discretion, patience, and diplomacy
  • Drivers License and access to a vehicle; interprovince travel required
  • Cold-call new customer prospects
  • Penetrate all targeted accounts and radiate sales from within client base
  • Maintain and expand the company’s database of prospects
  • Handle inbound, unsolicited prospect calls and convert them into sales
  • Expand distribution of Grand River Foods multiple categories within the foodservice channel
  • Make outbound follow-up calls to prospective and existing customers via in-person meetings, virtual meetings, telephone conversations, and e-mail
  • Set up and deliver sales presentations, product/service demonstrations, and other sales actions
  • Present new product opportunities and innovations, emphasize product/service features and benefits, quote prices, discuss credit terms, and prepare sales order forms and/or reports
  • Ensuring new products are listed and distribution gaps are filled
  • Manage new product launches
  • Accurately forecasting sales volume
  • Collaborate cross-functionally to determine necessary strategic sales approaches
  • Negotiate annual agreements, price actions, quality issues, discontinued items with customer
  • Support marketing efforts such as trade shows, exhibits, and other events
  • Overcome objections of prospective customers
  • Enter new customer data and update changes to existing accounts in the corporate database
  • Investigate and troubleshoot customer service issues
  • Attend periodic sales training where applicable
  • Appropriately communicate brand identity and corporate position

Sunrise Farms is a notable employer in the poultry and meat production industry, with a dedication to utilizing modern processing technologies and sustainable sourcing from Canadian farmers. As a vertically integrated company, it manages everything from hatchery operations to international distribution, ensuring quality and efficiency in delivering fresh and frozen products. The company's commitment to innovation in processing and the comprehensive care in handling every step of production make it a promising place for career development and contribution to a sustainable food solution.

Company Stage


Total Funding



Surrey, Canada



Growth & Insights

6 month growth


1 year growth


2 year growth