Full-Time

Principal Strategist

Revenue Operations & Reporting

Posted on 9/23/2024

6sense

6sense

1,001-5,000 employees

AI-driven platform for B2B customer targeting

Data & Analytics
Enterprise Software

Compensation Overview

$145.1k - $212.8kAnnually

+ Bonus + Commission + Stock Options

Senior, Expert

Remote in USA

Category
Strategy Consulting
Consulting
Required Skills
Data Analysis
Requirements
  • Bachelor's degree in Business Administration, Marketing, Data Analytics, or related field.
  • MBA or advanced degree preferred.
  • 8+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, or related fields within B2B companies.
  • 3+ years in a leadership role managing teams and cross-functional projects.
  • Proven track record of developing and implementing revenue operations strategies and reporting frameworks.
  • Ability to think big-picture about strategic priorities and translate them into actionable plans.
  • Experience in creating and implementing go-to-market strategies and pipeline forecasting models.
  • Strong understanding of CRM systems, marketing automation platforms, and the RevTech ecosystem.
  • Familiarity with data management, data hygiene practices, and system integrations.
  • Demonstrated experience driving organizational change and process improvements.
  • Proven ability to influence executive stakeholders and drive adoption of new strategies.
  • Exceptional presentation and communication skills.
  • Ability to engage and educate stakeholders at all levels, including large sales meetings and trainings.
  • Strong team player who excels in cross-functional environments.
  • Skilled in stakeholder management and building consensus across departments.
  • Strong analytical and quantitative abilities.
  • Proficiency in data analysis tools and techniques to drive data-driven decision-making.
Responsibilities
  • Help clients understand and optimize their revenue team's performance by reporting on core functions, underlying data, and processes.
  • Develop a vision for full-funnel reporting, capturing the journey from initial audience reach to revenue creation.
  • Define essential reports and establish a hierarchy of reporting for marketing, sales, and revenue operations.
  • Create performance reports that guide pipeline planning and forecasting.
  • Develop actionable marketing reporting frameworks for revenue team stakeholders.
  • Define reporting requirements, from metrics selection to data management and report layouts, at each level of the marketing framework.
  • Create frameworks for actionable sales reporting for revenue team stakeholders.
  • Develop a vision for full sales funnel reporting from Marketing Qualified Account (MQA) to close or disposition.
  • Define reporting requirements and performance metrics for the sales framework.
  • Advise on data hygiene governance strategies to drive data analysis and governance practices.
  • Develop frameworks for actionable revenue operations reporting for stakeholders.
  • Equip RevOps teams to develop strategies and processes governing core revenue team capabilities.
  • Guide clients in defining and developing lead and account management strategies that support an account-focused, journey-aligned approach.
  • Assist in defining requirements for lead-to-account matching and ownership, and develop automated processes for matching and assignment.
  • Help clients adopt the MQA/6QA model with data-driven processes supporting engagement tactics, management, and reporting.
  • Identify conditions signaling when an account requires sales engagement according to the client's GTM strategy.
  • Design and implement MQA/6QA processes in 6sense and other core systems.
  • Identify best practices for integrating and managing technologies such as marketing automation, CRM, sales enablement tools, and marketing execution channels.
  • Advise on frameworks for systems and data management practices supporting marketing and sales activities.
  • Review best practices for acquiring lead, contact, and account records to ensure data integrity and standardization.
  • Advise on enablement frameworks to support 6sense orchestration capabilities.
  • Provide guidance on matching and duplicate rules to drive data hygiene.
  • Review best practices for record assignment and ownership.
  • Advise on best practices for parent/child account hierarchies to ensure data integrity.
  • Guide clients on the 6sense account mastering process to produce desired results.
  • Provide guidance on additional system and process improvements required for transitioning to an account-based GTM model.
  • Conduct extended analyses to determine optimal definitions for MQA or performance baselines.
  • Advise on enhanced processes and infrastructure to support advanced account-based approaches.

6sense focuses on Account-Based Marketing (ABM) and predictive analytics for B2B companies. Its AI-driven platform analyzes data to identify potential customers and understand their early research and decision-making processes. Unlike traditional marketing tools, 6sense reveals insights into the "anonymous buyer journey," allowing businesses to target their marketing efforts more effectively. The company operates on a subscription model, providing valuable tools and insights to enhance sales and marketing strategies.

Company Stage

Debt Financing

Total Funding

$416.4M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

6%

1 year growth

12%

2 year growth

25%
Simplify Jobs

Simplify's Take

What believers are saying

  • 6sense's AI platform aligns with the trend of hyper-personalization in B2B marketing.
  • The rise of intent data usage enhances 6sense's predictive analytics models.
  • Increasing AI adoption in sales automation boosts 6sense's platform capabilities.

What critics are saying

  • DemandScience and Terminus merger intensifies competition in the ABM space.
  • Southeast Asian SaaS market's slow growth limits 6sense's regional expansion.
  • Global expansion focus may strain 6sense's resources if not managed carefully.

What makes 6sense unique

  • 6sense leverages AI to predict potential B2B customers' buying signals.
  • The platform offers hyper-personalized content, enhancing B2B marketing strategies.
  • 6sense integrates ABM with Customer Data Platforms for comprehensive customer insights.

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Benefits

Competitive Pay - We offer competitive market rate compensation.

Medical, Dental & Vision - A wide range of medical options and 100% employer paid dental & vision.

Open Vacation Policy - Take as much as you need. We’re a culture built on trust.

401(k) Retirement Plan - With up to $1,200 employer match.

11 Paid Holidays - In addition to our Open PTO Policy.

Paid Parental Leave - Up to 12 weeks for eligible employees.

Generous Fertility & Adoption Benefits - We support employees looking to grow their families.

Parking & Transit - Up to $270 a month for parking or commuter assistance.

EAP & Counseling - 5 free visits/year for financial planning, mental health, legal support, and more.

Travel Protection - Emergency ticket, missing baggage, and prescription replacement.

Disability Benefits - Short- and long-term disability insurance, provided by 6sense.

Lifestyle/Learning & Development Stipend - Physical, mental, and financial wellness.

Access to Udemy Training Library - 5,000+ courses across 75+ different categories.

Work From Home Expense Reimbursement - Get the equipment you need (on us).

Company-Wide All Hands Every 2 Weeks - Ask the executive team anything!

Employee Recognition Program - Free gifts every year on your work anniversary.

INACTIVE