Growth Tribe

Ardian, Artefact, Bull, EDF, Capgemini, the iliad Group, Orange and Scaleway combine their expertise to run as a candidate for a European AI Gigafactory in France. Published on 2026/05/21 * Partenariats et événements Ardian, Artefact, Bull, Capgemini, the EDF group, the iliad Group, Orange and Scaleway have teamed up within the AION consortium to launch an ambitious bid for France under the European Union's AI Gigafactories initiative. In the coming years, the competitiveness of EU economies will directly depend on their ability to access massive computing power that is available, affordable and sovereign. The challenge is industrial, financial and strategic: enabling European companies to train, deploy and operate their AI models under controlled conditions in terms of performance, cost and sovereignty. This is precisely the aim of the project put forward by the AION consortium. Mobilizing French excellence to build world-leading AI infrastructure. In response to the rapid adoption of AI and the explosion in demand for computing power, AION brings together all of the critical skills required for creating new-generation European infrastructure. The consortium leverages the complementary strengths of a wide spectrum of benchmark players covering the entire value chain: supercomputers, microprocessors, quantum computing solutions and critical infrastructure, expertise in energy, cloud platforms, sovereign AI and the development and operation of datacenter infrastructure, as well as AI deployment capabilities, investment capacity and industrial know-how. AION will also be able to draw on a broad ecosystem made up of technological, academic and industrial partners, as well as user companies such as Le Crédit Agricole, Equans, Future4Care, GENCI, Hugging Face, INRIA, Kyutai, LightOn, Multiverse Computing, Nokia, Opcore, Quandela, PariSanté Campus, Schneider Electric, SiPearl, Sopra Steria, Verne, VSORA and ZML. France - a strategic choice for hosting a European AI Gigafactory. France has unique strengths for hosting infrastructure of this magnitude. It has abundant, affordable, sovereign and low-carbon electricity thanks to its energy mix that is mainly made up of nuclear and hydraulic power, as well as robust digital infrastructure and recognized expertise across the whole value chain, particularly in data centers, cloud services and high-performance computing. France has also established itself as one of the most dynamic AI ecosystems in Europe thanks to the quality of its research, the emergence of world-class tech players, and a dense pool of scientific and industrial talent. From research labs to start-ups, through to major end-user companies, it brings together the full range of skills needed to build a competitive AI industry on a European scale. Hosting an AI Gigafactory would enable France to offer all the conditions for strengthening European tech sovereignty, accelerating AI adoption by private companies and public-sector players, and driving competitiveness and innovation. An ambition built on four pillars. The AION consortium is based on four fundamental pillars: * Performance: deploying world-class AI infrastructure to serve the European economy. * Trust: reinforcing Europe's strategic autonomy via complete control over the AI value chain - from hardware to open source software - thanks to the support of sovereign players. * Openness: promoting the use of open source technologies, as well as partnerships to strengthen the European ecosystem. * Responsibility: developing AI for the benefit of European research, businesses and citizens with a particular focus on containing its environmental footprint. An open consortium to bring together the European ecosystem. The alliance announced today marks the starting point of a project aimed at bringing together all French and European players who are ready and willing to contribute to this shared industrial ambition. Vincent Luciani, Executive President of Artefact: "As an independent European player in data and AI, Artefact is uniquely positioned to observe the rapid growth in demand for computing power, as well as the lack of sufficient sovereign solutions. We're technology-agnostic and our priority is to provide our customers with truly resilient solutions based on three dimensions of sovereignty: technology, operations and data. There's no time for companies to wait - the infrastructure of the future needs to be built today. By joining the AION consortium, Artefact will be able to deploy the most ambitious AI use cases for its customers, within a fully sovereign framework, ensuring freedom, security and resilience." Benoît Gaillochet, Head of Infrastructure Europe at Ardian: "It's time to build a European AI ecosystem together, based on world-class European infrastructure and underpinned by France's outstanding low-carbon energy capabilities. United by this ambition, we're delighted to be teaming up with our friends at the iliad Group and the Orange Group to join and steer the AION consortium, which will also be supported by other major industrial and tech players. Alongside our partners, we're proud to be putting our industrial and financial expertise to the service of developing sustainable and resilient AI computing capacity on a large scale." Emmanuel Le Roux, CEO of Bull: "This initiative is particularly important for Bull in its capacity as the only player capable of guaranteeing a mostly European supply chain for AI, cloud and supercomputer infrastructure. We see AION as a natural extension of our strategic pathway, bringing additional computing capabilities dedicated to simulation and AI, developing new AI-optimized hardware technologies, and deploying our software platform and data science services to enable the production of industrial AI use cases. Through AION, we're reaffirming our commitment to strengthening Europe's ability to develop and operate next-generation AI and cloud infrastructure, while laying the foundations for a more resilient, competitive and independent technology ecosystem." Etienne Grass, Chief AI Officer at Capgemini Invent: "Europe has everything it takes to write one of the most inspiring chapters of the AI revolution: excellence in research, industrial champions, low-carbon energy and values based on the trust and sovereignty of the European system. What was missing was the ability to bring together these strengths based on a shared project that can rise to the challenges at stake. With AION, this goal is achievable. It's a French venture, led collectively, for the benefit of the whole of Europe. By joining this consortium, Capgemini is committing to put all of its experience and its global network to the service of a cause that is bigger than EDF all individually: building sovereign and sustainable AI infrastructure that is open to the entire European ecosystem. As a global leader in data and AI-powered business transformation, Capgemini has a specific responsibility in this project. Creating European AI gigafactories means offering its clients the possibility of using sovereign solutions by integrating the latest technological advances with no trade-off between performance and control. Technological sovereignty cannot be decreed - it has to be constructed, brick by brick, with the right partners. EDF is proud to be a part of this adventure." Beatrice Bigois, Group Senior Executive Vice-President, Customers & Energy Services, at EDF: "France has major strengths to lead the way in the development of AI infrastructure, including competitively-priced, sovereign and low-carbon electricity. With this consortium, we're embracing a shared ambition to build a world-class European AI gigafactory based in France, and EDF intends to fully contribute to this strategic momentum for Europe." Thomas Reynaud, Chief Executive Officer of the iliad Group: "In a world where computing capacity is becoming a lever of power, Europe cannot allow itself to depend on infrastructure designed, financed and operated elsewhere. With AION, our aim is to unite a range of leading players to build world-class European AI infrastructure based in France. AION has unprecedented technological clout, bringing together the very best of French and European digital, industrial and energy expertise, and the iliad Group intends to contribute fully to the project." Christel Heydemann, CEO of the Orange Group: "France has unique assets to shape the next chapter of European AI - front-ranking digital infrastructure, low-carbon energy, and one of the most dynamic research and innovation ecosystems in Europe. For Orange, joining the AION consortium reflects our strong conviction that Europe needs collective action to create a powerful, open and inclusive European AI to drive the continent's competitiveness. With its sovereign cloud and trusted AI capabilities, Orange brings to this project what lies at the core of its identity: a trusted player that connects, secures and delivers sovereign digital services for companies, small businesses and individuals." Damien Lucas, CEO of Scaleway: "I'm delighted that the AION initiative launched last year is continuing to gain traction and attract broad support. Within this richly diverse industrial alliance, Scaleway will focus on its core expertise of providing an open and interoperable sovereign cloud and AI platform serving businesses, researchers and public-sector players. I'm convinced that this project, which includes leaders across the entire value chain, will help consolidate the foundations of a European AI sector built on openness, control and trust."

Displayce and Artefact rely on programmatic DOOH for Ubisoft. Together with Displayce and the agency Artefact, Ubisoft implemented a programmatic DOOH campaign for Just Dance 2026 in four countries at the end of 2025. In Germany, digital screens were placed in the immediate vicinity of Mediamarkt and Smyths Toys stores. The campaign achieved 1.2 million impressions and an ad recall rate of 33%. Editorial - March 31, 2026 As part of the Christmas season, Ubisoft worked with Displayce and agency Artefact to roll out a programmatic DOOH campaign in four markets. The campaign was implemented in Germany, France, the UK and Australia to raise awareness of Just Dance 2026 and encourage purchase intent at the point of sale. Proximity-based targeting in Germany. In Germany, the campaign was activated in close proximity to key retail partners, with digital screens near Mediamarkt and Smyths Toys stores. Proximity-based targeting with activation zones of up to 0.5 kilometers around the points of sale enabled the target group to be reached at the relevant moment of their customer journey. The creatives were adapted to the respective environments and integrated the retailers' logos to create a direct link between the advertising message and the availability of the game in the store. This approach was adapted locally in each market, taking into account the respective retail structures and market conditions. Successful performance figures. In Germany, the campaign achieved 1.2 million impressions and an ad recall rate of 33%. In addition, consideration increased by 30 points. Further information on Displayce can be found at www.displayce.com.