Senior Manager
Retention Marketing
Updated on 4/11/2024
Columbia Sportswear Company

5,001-10,000 employees

Active lifestyle apparel and gear
Company Overview
Columbia Sportswear Company distinguishes itself in the active lifestyle industry by committing to rigorous quality testing and the integration of advanced technologies into its product line, ensuring that customers receive durable and high-performance gear. The company fosters a culture that values customer satisfaction, evident in its attractive membership discounts and incentives that not only enhance customer loyalty but also drive repeat business. Columbia's dedication to product excellence and customer engagement positions it as a competitive player in the outdoor apparel market.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

1938

Headquarters

Portland, Oregon

Growth & Insights
Headcount

6 month growth

3%

1 year growth

23%

2 year growth

25%
Locations
Portland, OR, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
CategoriesNew
Growth Marketing
Growth & Marketing
Requirements
  • 8+ years' experience managing enterprise level email and SMS marketing programs ideally within the e-commerce space
  • Strong leadership skills and experience leading and up leveling team skillset
  • Excellent copywriting and content creation skills
  • Robust analytical skills with the ability to interpret data and make data-driven decisions
  • Knowledge of email marketing regulations and best practices
  • Experience with A/B testing and optimization techniques
  • Strong project management skills and the ability to work effectively in a team
Responsibilities
  • Develop and execute comprehensive email and SMS marketing strategies aligned with overall business goals and objectives
  • Own expansion of CRM channels, leveraging strategic insights & expertise to drive the growth and diversification of communication channels aimed at enhancing consumer engagement and relationship building
  • Lead long range strategy and set engagement and financial goals for all email and conversational marketing channels
  • Enhance storytelling elements in marketing messaging strategy to create compelling narratives that resonate with our target audience and effectively communicate our brand story
  • Partner with Creative Team to design and refine email and SMS communication templates based on performance KPI(s)
  • Develop customer segmentation strategies to deliver personalized and targeted communication as well as work closely with data analytics teams to leverage customer data for effective segmentation and targeting
  • Implement and maintain marketing automation strategy to enhance customer experiences and increase engagement. Utilize personalization techniques to deliver relevant and timely content to different customer segments
  • Provide regular reports and insights to senior management, identifying trends, areas for improvement, and opportunities for growth