Full-Time

Digital Performance Lead

Confirmed live in the last 24 hours

Thinkingbox

Thinkingbox

51-200 employees

Creative agency for digital storytelling

Consumer Goods
Entertainment

Senior

Toronto, ON, Canada

Hybrid position requiring 3 days in-office.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • 5+ years in the media industry with proven experience in performance marketing.
  • Proven experience in performance media planning and buying.
  • Deep understanding of advertising platforms across paid Search and Social (Google Ads, Meta, Bing, TikTok, Snapchat, Pinterest). Direct experience managing retail/eCommerce focused clients.
  • Deep understanding of additional tools for product feed optimization, dashboards, etc…
  • Strong analytical skills and ability to interpret data to drive campaign optimization and decision-making.
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to clients and internal stakeholders.
  • Strong leadership abilities, with a track record of successfully managing and mentoring a team of performance media specialists.
  • Strategic mindset with a passion for staying ahead of industry trends and leveraging new media opportunities.
  • Results-driven and goal-oriented mentality, with a focus on delivering meaningful outcomes and ROI for clients.
  • Adaptable and able to thrive in a fast-paced, every changing environment.
Responsibilities
  • Lead and mentor a team of performance media specialists, fostering a culture of excellence, innovation, and continuous learning.
  • Develop and oversee comprehensive performance media strategies aligned with clients' goals, target audience, and budget requirements.
  • Collaborate with clients and internal teams to define campaign objectives, KPIs and target metrics, ensuring strategic alignment across all stakeholders.
  • Oversee media buying activities across Paid Search and Social, including core and emerging platforms.
  • Instill best practice and process within your team for continuous campaign performance monitoring and analysis, leveraging data insights to optimize media spend, leveraging tools to automate & improve performance, targeting, messaging and creative elements.
  • Manage Product Feed Optimization Tool, SEM RUSH, and Dashboards.
  • Manage campaign budgets effectively, ensuring optimal allocation and tracking of media spend.
  • Manage client relationships, presenting performance reports, and strategy updates.
  • Build increasingly stronger relationships with core and emerging partners, and contribute to overall agency partner agendas.
  • Stay up-to-date with industry trends, emerging technologies/platforms, and best practice in performance media, and proactively share formal insights/POVs with internal teams and clients.

Thinkingbox specializes in creating high-quality digital content and storytelling to help brands connect with their audiences. The company produces videos, animations, and other digital media that highlight the unique features of their clients' products and services. For example, they created videos for QuickBooks that demonstrated the software's simplicity and benefits for small business owners. Thinkingbox differentiates itself from competitors by focusing on localized content and building long-term partnerships with clients, starting from specific projects and evolving into ongoing collaborations. The goal of Thinkingbox is to shape the future of brands through compelling narratives and visual content.

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2009

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Corey Hankey as COO and Alex Panousis as Chief Growth Officer indicates a strong leadership team focused on scaling the business.
  • Thinkingbox's global reach and ability to localize content make it an attractive workplace for creative professionals looking to work on diverse projects.
  • Their emphasis on high-quality, innovative storytelling offers employees the opportunity to work on cutting-edge digital marketing campaigns.

What critics are saying

  • The highly competitive digital marketing and advertising industry requires Thinkingbox to continuously innovate to stay ahead.
  • Rapid expansion and new leadership roles could lead to growing pains and potential misalignment in company strategy.

What makes Thinkingbox unique

  • Thinkingbox excels in creating highly customized and localized digital content, setting it apart from competitors who may offer more generic solutions.
  • Their focus on innovative storytelling and high-quality visual content helps brands connect with audiences on a deeper level, unlike competitors who may prioritize quantity over quality.
  • The company's ability to evolve project-based work into long-term partnerships demonstrates a strong client retention strategy.

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