Full-Time

Director of Strategic Events and Field Marketing

Confirmed live in the last 24 hours

Federato

Federato

51-200 employees

AI platform for underwriting efficiency

Fintech
AI & Machine Learning
Financial Services

Compensation Overview

$145k - $175kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 7-10 years in industry event marketing, specifically within the B2B tech industry
  • Experience building and managing large industry events, conferences, bespoke activations, and proprietary events
  • Expertise in contract negotiation, vendor management, and budget oversight
  • Background in insurance or fintech is a plus
  • Ability to effectively influence senior leaders and inspiring them to take action
  • Proven track record of planning and executing successful events and experiential marketing campaigns across physical, digital and virtual mediums, from initial objective setting through development, execution, and measurement
  • Strong analytical mindset to measure event success and possess a clear understanding of the data required to drive impactful outcomes
  • Excellent project management skills with the ability to manage multiple projects concurrently
  • Strong communication and collaboration skills with the ability to influence cross-functional teams, both internally and externally
  • Comfort working in a fast-paced, deadline-driven environment with a proven ability to think strategically
  • Detail-oriented with a focus on quality and accuracy
  • Ability to travel to events for onsite setup and team supervision, management of the event
Responsibilities
  • Lead the orchestration and execution of a comprehensive physical and virtual event marketing strategy, to drive brand awareness, generate sales leads, nurture customers and contribute to revenue goals. Implement strategies to maximize attendee engagement and overall positive event experiences.
  • Develop bold event strategies and creative activations that generate pipeline and revenue with a key focus on ROI.
  • Research, plan, and execute a wide range of events including industry conferences, trade shows, local events, speaking engagements, and webinars.
  • Foster customer loyalty through successfully planning and executing community-building experiences.
  • Manage all logistical facets of events, including liaising with vendors, negotiating contracts, and cross-functional team alignment to deliver top-tier events.
  • Establish key performance indicators (KPIs) and metrics to measure the success and impact of events. Provide regular reports and analysis on ROI.
  • Create and manage comprehensive event budgets, ensuring resource allocation efficiency and monitor expenses throughout the event lifecycle, while identifying opportunities for cost optimization without compromising quality.
  • Collaborate closely with product marketing, content and design to ensure consistent brand representation and messaging across all events to reinforce the company's positioning and values.
  • Influence and collaborate closely with internal stakeholders at all levels across Marketing, Sales, Customer Success, Product and Engineering and align all stakeholders on pre-event, during-event, and post-event engagement to execute experiences that drive results.

Federato.ai operates in the insurance industry, focusing on underwriting with its main product, RiskOps. This platform utilizes artificial intelligence to improve the underwriting process, allowing underwriters to make more accurate and efficient decisions. By serving clients in the surety space, Federato.ai helps these companies provide faster and smarter services to their clients and agents, enabling business growth without high startup costs. Unlike many competitors, Federato.ai is integrating AI into an industry that has been slow to embrace new technologies, enhancing the way insurance technology is delivered. The goal of Federato.ai is to empower underwriters to concentrate on creative and strategic aspects of their roles, ensuring their companies stay competitive.

Company Stage

Series C

Total Funding

$77.8M

Headquarters

Palo Alto, California

Founded

2020

Growth & Insights
Headcount

6 month growth

40%

1 year growth

37%

2 year growth

87%
Simplify Jobs

Simplify's Take

What believers are saying

  • Federato raised $40 million in Series C funding for global expansion.
  • Integration with Google Cloud enhances platform accessibility and adoption.
  • New executive appointments strengthen Federato's market presence and strategy.

What critics are saying

  • Integration challenges with Google Cloud may affect platform efficiency.
  • Rapid expansion may lead to rushed product developments or strategic missteps.
  • AI reliance exposes Federato to potential biases and regulatory scrutiny.

What makes Federato unique

  • Federato's RiskOps platform uses AI to enhance underwriting precision and efficiency.
  • The company integrates Google Cloud's AI capabilities for advanced underwriting solutions.
  • Federato focuses on the insurance industry's surety space, offering tailored solutions.

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