Full-Time

Director of Strategic Events and Field Marketing

Confirmed live in the last 24 hours

Federato

Federato

51-200 employees

AI platform for underwriting efficiency

AI & Machine Learning
Financial Services

Compensation Overview

$145k - $175kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 7-10 years in industry event marketing, specifically within the B2B tech industry
  • Experience building and managing large industry events, conferences, bespoke activations, and proprietary events
  • Expertise in contract negotiation, vendor management, and budget oversight
  • Background in insurance or fintech is a plus
  • Ability to effectively influence senior leaders and inspiring them to take action
  • Proven track record of planning and executing successful events and experiential marketing campaigns across physical, digital and virtual mediums, from initial objective setting through development, execution, and measurement
  • Strong analytical mindset to measure event success and possess a clear understanding of the data required to drive impactful outcomes
  • Excellent project management skills with the ability to manage multiple projects concurrently
  • Strong communication and collaboration skills with the ability to influence cross-functional teams, both internally and externally
  • Comfort working in a fast-paced, deadline-driven environment with a proven ability to think strategically
  • Detail-oriented with a focus on quality and accuracy
  • Ability to travel to events for onsite setup and team supervision, management of the event
Responsibilities
  • Lead the orchestration and execution of a comprehensive physical and virtual event marketing strategy, to drive brand awareness, generate sales leads, nurture customers and contribute to revenue goals. Implement strategies to maximize attendee engagement and overall positive event experiences.
  • Develop bold event strategies and creative activations that generate pipeline and revenue with a key focus on ROI.
  • Research, plan, and execute a wide range of events including industry conferences, trade shows, local events, speaking engagements, and webinars.
  • Foster customer loyalty through successfully planning and executing community-building experiences.
  • Manage all logistical facets of events, including liaising with vendors, negotiating contracts, and cross-functional team alignment to deliver top-tier events.
  • Establish key performance indicators (KPIs) and metrics to measure the success and impact of events. Provide regular reports and analysis on ROI.
  • Create and manage comprehensive event budgets, ensuring resource allocation efficiency and monitor expenses throughout the event lifecycle, while identifying opportunities for cost optimization without compromising quality.
  • Collaborate closely with product marketing, content and design to ensure consistent brand representation and messaging across all events to reinforce the company's positioning and values.
  • Influence and collaborate closely with internal stakeholders at all levels across Marketing, Sales, Customer Success, Product and Engineering and align all stakeholders on pre-event, during-event, and post-event engagement to execute experiences that drive results.

Federato.ai focuses on enhancing the underwriting process in the insurance industry through its platform, RiskOps, which uses artificial intelligence. This platform helps underwriters make more accurate and efficient decisions, allowing insurance companies to provide faster services to their clients. Federato.ai stands out by integrating AI into an industry that has been slow to adopt new technologies, enabling underwriters to focus on creative and strategic tasks. The company's goal is to transform insurance technology, making underwriting more effective and accessible.

Company Stage

Series C

Total Funding

$77.8M

Headquarters

Palo Alto, California

Founded

2020

Growth & Insights
Headcount

6 month growth

40%

1 year growth

37%

2 year growth

93%
Simplify Jobs

Simplify's Take

What believers are saying

  • Federato raised $40 million in Series C funding to expand its platform globally.
  • The company appointed seasoned leaders to accelerate growth and market penetration.
  • Collaboration with Google Cloud streamlines adoption for new clients via 'click-to-deploy' enhancements.

What critics are saying

  • Increased competition from AI-driven insurtech companies could erode Federato's market share.
  • Rapid AI advancements may outstrip Federato's ability to integrate new features.

What makes Federato unique

  • Federato's RiskOps platform uses AI to enhance underwriting efficiency and decision-making.
  • The company integrates Google Cloud's AI capabilities for advanced underwriting solutions.
  • Federato addresses complex challenges like climate change and cybercrime with AI-driven solutions.

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