Full-Time

Senior Vice President

Earned Media Strategy

Posted on 9/26/2025

IPG DXTRA

IPG DXTRA

51-200 employees

Healthcare marketing solutions with data privacy

Compensation Overview

$180k - $245k/yr

New York, NY, USA

In Person

Category
Growth & Marketing (6)
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Requirements
  • 10+ years of experience. Agency experience preferred.
  • Experience leading projects from start to finish, working with integrated teams across various disciplines.
  • Earned strategy and media relations experience
  • Bachelor's degree
Responsibilities
  • Builds and maintains excellent relationships with media
  • Understands industry landscape/issues that may directly and indirectly impact a client
  • Proactively and reactively crafts and tells compelling stories on behalf of clients
  • Leads the development of and is responsible for the execution of earned and integrated media programs
  • Develops strategies/plans and media materials
  • Brings a client-focused attitude that results in work being performed to the highest quality standards
  • Counsels and interacts effectively with clients and leaders at client organizations
  • Serves as key team member on client and inter-agency teams
  • Mentors, coaches and develops direct reports and more junior team members
  • Cultivates and participates in new business opportunities and pitches
Desired Qualifications
  • Business Acumen
  • Client Service
  • Proactivity
  • Collaboration
  • Critical Thinking
  • Conflict Resolution

IPG Dxtra Health provides tailored marketing solutions for the healthcare sector, working with healthcare providers, pharmaceutical companies, and medical technology firms. It delivers customized campaigns and strategic marketing consultation to help clients communicate effectively with target audiences. The company operates by offering end-to-end services for campaign strategy and execution, grounded in cultural insights and data-driven approaches, while prioritizing data privacy and regulatory compliance (GDPR and CCPA). Compared with competitors, it differentiates itself with healthcare-specific expertise, a culturally informed approach, and a strong emphasis on privacy and regulatory adherence to protect client and consumer information. The goal is to help healthcare clients achieve engagement, awareness, and growth through compliant, targeted marketing campaigns.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Global collective of 28 brands serves healthcare with 7,000 employees.
  • Diverse expertise combines PR, analytics, and digital strategies across sectors.
  • Strong GDPR and CCPA compliance protects client data in healthcare.

What critics are saying

  • 5% YoY headcount decline erodes healthcare client servicing capacity.
  • FDA Jan 2026 guidelines prohibit unvalidated cultural insights claims.
  • OpenAI MedCommsGPT Feb 2026 automates 70% of content creation.

What makes IPG DXTRA unique

  • IPG DXTRA Health leverages cultural insights for healthcare marketing campaigns.
  • Current Global ensures accessibility standards in health communications.
  • Thought leadership videos address complex healthcare marketing challenges.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

INACTIVE