Full-Time

Content Marketing Specialist-Japanese Market

Posted on 8/26/2024

Weee!

Weee!

501-1,000 employees

Online marketplace for Asian and Hispanic groceries

Food & Agriculture
Consumer Goods

Compensation Overview

$66.6k - $70kAnnually

+ Bonus + Incentives + Equity

Junior, Mid

Fremont, CA, USA

Headquartered in Fremont, CA.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Figma
Canva
Marketing
Excel/Numbers/Sheets
Requirements
  • 2+ years of landing page design, email and push marketing experience
  • A Bachelors’ Degree or relevant experience applicable to digital media marketing, advertising, and communications industry
  • Strong understanding of content marketing principles and copywriting best practices
  • Proficiency with standard digital design tools like Figma, Canva, Adobe and Excel or Google Sheets
  • Strong verbal and written communication skills. Native/Bilingual proficiency in Japanese, proficient in English is required
  • Be in touch with native Japanese Community
  • Background in eCommerce, food-delivery a plus
  • Have a passion for making delicious, fresh groceries accessible to everyone!
Responsibilities
  • Produce effective content for storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish. Content includes designing in-app and website landing pages, email campaigns, daily and seasonal app push campaigns.
  • Manage and optimize storefront content strategy per Japanese storefront marketing calendar to drive Japanese user engagement.
  • Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Japanese users to align content strategies with overall marketing goals.
  • Support the Japanese Marketing Team in moderating and engaging online communities to boost Weee!'s Japanese user engagement, build trust and brand loyalty, encourage word-of-mouth marketing, and drive sales.
  • Create, curate, and manage engaging content across various social media platforms (Meta, LINE etc.).
  • Write compelling copy and create visual content that resonates with our target audience.
  • Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
  • Conduct market research, A/B testing to identify content gaps and opportunities; track and analyze key metrics to measure the success of content marketing initiatives.
  • Analyze storefront performance and draft performance updates on a weekly basis (campaign performance, KPIs, growth metrics) to the team members and senior executives.

Weee! is an online grocery platform that specializes in providing Asian and Hispanic groceries to customers in North America. The platform allows users to shop for a wide range of products, including snacks, beverages, cosmetics, and health items, sourced from various countries such as China, Mexico, Korea, Japan, Taiwan, Hong Kong, Thailand, and Vietnam. Customers can access Weee! through its website or mobile apps, making it easy to find authentic and high-quality groceries from their native cultures. What sets Weee! apart from its competitors is its unique offering of zero fees and free delivery, which appeals to budget-conscious shoppers and fosters customer loyalty. The company generates revenue by selling grocery products directly sourced from suppliers, ensuring freshness and competitive pricing. Weee!'s goal is to provide a convenient shopping experience for multicultural communities, enhancing access to diverse food options while maintaining excellent customer service.

Company Stage

Series E

Total Funding

$812.3M

Headquarters

Fremont, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Weee! raised $425M in Series E funding, boosting its growth potential.
  • The rise of social commerce offers new engagement opportunities for Weee! with customers.
  • Increased mobile app usage enhances demand for Weee!'s user-friendly shopping platform.

What critics are saying

  • Increased competition from niche eGrocery startups could erode Weee!'s market share.
  • Rapid growth of California agrifoodtech startups may pressure Weee! to innovate.
  • Large VC funds supporting new entrants could intensify competition in the eGrocery space.

What makes Weee! unique

  • Weee! offers zero fees and free delivery, enhancing customer loyalty.
  • The platform specializes in Asian and Hispanic groceries, catering to multicultural communities.
  • Weee! sources products directly from suppliers, ensuring high-quality and fresh offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Phone/Internet Stipend

Company Equity

Performance Bonus

INACTIVE