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Full-Time

Content Marketing Specialist-Japanese Market

Confirmed live in the last 24 hours

Weee!

Weee!

501-1,000 employees

Online marketplace for Asian and Hispanic groceries

Food & Agriculture
Consumer Goods

Compensation Overview

$66.6k - $70kAnnually

+ Bonus + Incentives + Equity

Junior, Mid

Fremont, CA, USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Figma
Canva
Marketing
Excel/Numbers/Sheets
Requirements
  • 2+ years of landing page design, email and push marketing experience
  • A Bachelors’ Degree or relevant experience applicable to digital media marketing, advertising, and communications industry
  • Strong understanding of content marketing principles and copywriting best practices
  • Proficiency with standard digital design tools like Figma, Canva, Adobe and Excel or Google Sheets
  • Strong verbal and written communication skills. Native/Bilingual proficiency in Japanese, proficient in English is required
  • Be in touch with native Japanese Community
  • Background in eCommerce, food-delivery a plus
  • Have a passion for making delicious, fresh groceries accessible to everyone!
Responsibilities
  • Produce effective content for storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish. Content includes designing in-app and website landing pages, email campaigns, daily and seasonal app push campaigns.
  • Manage and optimize storefront content strategy per Japanese storefront marketing calendar to drive Japanese user engagement.
  • Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Japanese users to align content strategies with overall marketing goals.
  • Support the Japanese Marketing Team in moderating and engaging online communities to boost Weee!'s Japanese user engagement, build trust and brand loyalty, encourage word-of-mouth marketing, and drive sales.
  • Create, curate, and manage engaging content across various social media platforms (Meta, LINE etc.).
  • Write compelling copy and create visual content that resonates with our target audience.
  • Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
  • Conduct market research, A/B testing to identify content gaps and opportunities; track and analyze key metrics to measure the success of content marketing initiatives.
  • Analyze storefront performance and draft performance updates on a weekly basis (campaign performance, KPIs, growth metrics) to the team members and senior executives.

Weee! is an online grocery platform that specializes in providing Asian and Hispanic groceries to customers in North America. The platform allows users to shop for a wide range of products, including snacks, beverages, cosmetics, and health items, sourced from various countries such as China, Mexico, Korea, Japan, Taiwan, Hong Kong, Thailand, and Vietnam. Customers can access the service through a website or mobile apps available on iOS and Android. Weee! stands out from its competitors by offering free delivery and no additional fees, making it an attractive option for price-sensitive shoppers. The company focuses on sourcing high-quality and fresh products directly from suppliers, ensuring competitive pricing. Weee! aims to enhance the shopping experience with dedicated delivery and customer service teams, positioning itself for growth in the ethnic grocery market.

Company Stage

Series E

Total Funding

$863.9M

Headquarters

Fremont, California

Founded

2015

Growth & Insights
Headcount

6 month growth

5%

1 year growth

18%

2 year growth

31%
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Simplify's Take

What believers are saying

  • Weee!'s recent $425 million Series E funding led by SoftBank Vision Fund 2 positions it for significant growth and market expansion.
  • The company's customer base is rapidly growing, with a 150% increase in monthly active users year over year, indicating strong market demand.
  • Partnerships with brands like Everyday People Coffee & Tea enhance product diversity and customer appeal.

What critics are saying

  • The competitive landscape of the e-grocery market is fierce, with giants like Amazon and Walmart potentially eroding Weee!'s market share.
  • Maintaining the promise of zero fees and free delivery could strain financial resources, especially as the company scales.

What makes Weee! unique

  • Weee! focuses exclusively on Asian and Hispanic groceries, a niche market underserved by major e-commerce giants like Amazon and Walmart.
  • The company offers zero fees and free delivery, a significant value proposition that sets it apart from competitors who often charge for these services.
  • By sourcing directly from suppliers in various countries, Weee! ensures high-quality and fresh products, maintaining competitive pricing.