Media Solutions Specialist

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary:

This role is responsible to support the execution and implementation of customized company marketing programs and activities; work with various internal and/or external teams to coordinate, communicate, distribute, execute integrated marketing solutions. This position will meet with CPG clients to discuss priorities, set campaign strategy and report on the end results. Expectation is to support retail strategy amplified by CPG goals.

Here’s what you’ll do: 

• Work as a liaison between our merchandisers, CPG clients and 3rd party platform for the Retail Media Network.

• Assist in the development, execution, tracking and optimization of assigned Marketing program, campaign, and/or Advertising projects.  

•  Provide strategic recommendations based on historical campaign performance and the clients’ KPIs that drive incremental revenue. 

• Responsible for developing and executing strategies to identify, pursue and secure new business opportunities including the creation and delivery of proposals to identified clients.

• Prepare, maintain and distribute marketing materials and communication pieces (i.e. emails, news letters, website content, guides, brochures, etc.) across various platforms/channels for assigned marketing program(s); ensure Company marketing message is integrated and consistent across departments.  

• Work with various internal departments and external customers (i.e. vendors, retailers, agencies, etc.) to execute marketing programs and/or solutions that support the Company brand and overall marketing initiatives.  

• Develop and maintain marketing project schedules and status reports; may obtain cost estimates and track actual expenses.  

• Create various reports (i.e., program utilization, consumer insights, engagement, redemption, cost analysis, etc.), prepare analysis, and make recommendations to enhance programs and solutions; communicate information accordingly.  

• Assist in assigned budget tracking and provide reporting to management to support financial/budget analysis.  

• Work with vendors and internal departments as directed to ensure financial numbers are accurate.  

• Maintain current knowledge of industry trends and best marketing practices; make recommendations to improve current programs and processes.  

• Additional responsibilities may be assigned as needed 

Here’s what you’ll need:  

• Bachelor’s degree (required) in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience. 

• Three years job experience in Sales, Marketing, Advertising, or related area.  

• Experience with Marketing software and tools preferred (i.e.  Salesforce, Amplitude, etc.) 

• Strong written and verbal communication skills.  

• Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.  

• Ability to work collaboratively with internal associates, including management and external customers.  

• General knowledge of marketing strategies and basic analytical skills.  

• Proficient computer skills including Microsoft Office (Word and Excel) required.  

• Ability to travel up to 25% based upon department and customer needs.  

• Knowledge of marketing software and tools helpful depending on assigned area: Digital – Wordpress, Drupal, Email clients and browsers, Social monitoring and posting tools (i.e. Hootsuite, Radiaan 6, and Facebook Business Manager) and photo editing software. 

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

CORPORATE1

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. 

We are not able to sponsor work visas for this position.