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In this role, you will take the helm of executing and overseeing impactful marketing strategies within the SLED (state, local, and education) vertical for Illumio, focusing on both direct and partner-driven initiatives to bolster the sales pipeline and enhance market awareness. 

Every day, you will collaborate closely with sales, channel teams, and partners, driving the creation and implementation of integrated marketing campaigns, demand generation programs, and events designed to generate leads and build opportunities.

To thrive in this role, you must possess a strategic mindset, a deep understanding of the SLED cybersecurity market, and a proven track record in B2B marketing, coupled with exceptional communication skills and the ability to analyze and leverage data to inform decisions in a fast-paced, dynamic environment.

About the Team:

The Field and Channel Marketing team creates and develops Illumio’s global brand, helps drive revenue, and enables the Sales team’s future success. We are building on our position as a Zero Trust Leader to help more organizations stop cyberattacks and ransomware from spreading into cyber disasters. We are known in the industry for our category-building approach to solving customers’ problems and we achieve this by working together as a tight-knit team both within Marketing and across the company. Come join one of the most creative, innovative, and fun marketing teams. You will find new opportunities to do your best work and the freedom to set your own goals and define your path to success! 

Are you a strategic, data-driven marketer who thrives in a fast-paced environment? We are seeking an experienced Field Marketing Manager with a focus on lead generation and market awareness to help build our sales pipeline. This person will take responsibility for the execution and success of our direct and through partner marketing programs in our SLED (state, local and education) vertical. 

As the Field Marketing Manager, you will be communicating and collaborating with the SLED sales and channel teams while executing marketing programs and campaigns. In this role, you will need an understanding of the SLED Cyber Security market and have deep understanding of both direct and partner marketing. This role is a high impact, visible role that will be responsible for creating, developing, and executing integrated marketing campaigns to assist in generating opportunities and creating pipeline.

Key Responsibilities:

• Thoroughly understand SLED market, their needs, use cases, buyer personas and their journeys in order to build and execute national and regional SLED marketing programs that generate pipeline and support revenue goals

•  Develop and implement the partner marketing strategy for the SLED team

• Execute measurable integrated campaigns, demand generation programs, and events that drive demand across the buyer’s journey

• Own metrics for success in your region: Track, measure, follow-up of every program

• Create impactful account-based marketing campaigns

• Work with channel marketing and the channel account managers, co-develop marketing plans and activities with key regional partners to deliver pipeline

• Collaborate with the ADR and SDR teams and leadership to create programs that contribute to “meetings booked” success.

• Work cross functionally with internal teams including demand generation, marketing, product marketing, partner marketing, inside sales, finance, etc.

• Conduct Campaign analysis and reporting on marketing KPIs across the buyers’ journey, and make data-centric recommendations to increase pipeline and revenue

• Develop and manage regional budget

Experience:

• 5+ years of B2B marketing experience in the SLED vertical; security and SaaS experience preferred

• Proven track record of overseeing Regional Marketing including developing supporting visions, plans and strategy

• In-depth background with executing integrated marketing campaigns, demand generation programs and events that drive leads, pipeline, and revenue for both direct and through partner sales

• Experienced at supporting and partnering with sales to meet or exceed pipeline and revenue targets

• Excellent communicator and team player

• Must have a strong background with tracking, analysis, and reporting effectiveness of marketing plans

• Ability to thrive in fast-paced, dynamic organization

• Budget development and management

About Illumio:

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging. 

Pay Range:

$ 138,000 USD - $ 165,000 USD

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, location, experience, knowledge, skills, abilities, as well as internal equity, alignment with market data, or applicable laws.

Benefits:

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program.#LI-CW1 #LI-REMOTE