Full-Time
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
No salary listed
Junior
New York, NY, USA
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- 1-2 years of experience in media, research, planning, analytics, or account management.
- Strong analytical skills with the ability to interpret complex data.
- Proficient in Excel and PowerPoint; openness to learning new software.
- Experience with data mining and visualization, with the ability to develop formal presentations for leadership.
- Assist in preparing detailed and insightful reports for both clients and internal teams, ensuring data is accurate and actionable for the audience.
- Monitor trends, marketplace shifts, and competitive behavior in a diverse, fast-paced category, providing real-time updates to the team.
- Gain a comprehensive understanding of our company and client processes, applying this knowledge regularly when utilizing custom and syndicated research.
- Collaborate effectively with the team as well as work independently, demonstrating a self-starter attitude.
Publicis Groupe specializes in marketing, communication, and digital business transformation. The company operates across the entire value chain, offering services from consulting to execution, which helps clients enhance personalization on a large scale. Publicis Groupe's approach combines four main activities: Communication, Media, Data, and Technology, allowing clients to access a wide range of expertise seamlessly. With a presence in over 100 countries and a workforce of around 103,000 professionals, Publicis Groupe stands out from competitors by providing a unified organization that facilitates collaboration and access to its diverse services. The company's goal is to be a key partner in its clients' transformation journeys, helping them adapt and thrive in a rapidly changing digital landscape.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- BR Media acquisition enhances data-driven audience strategies and campaign impact.
- Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
- Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.
What critics are saying
- Increased competition in influencer marketing from firms like WPP and Omnicom.
- Potential challenges in integrating BR Media's operations with Publicis' global structure.
- Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.
What makes Publicis Groupe unique
- Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
- Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
- Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.
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Company News
The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.
Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.
Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.
PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS