Full-Time

Go-To-Market

GTM, Associate

Updated on 1/16/2025

Lithic

Lithic

51-200 employees

Platform for creating and managing card products

Fintech
Financial Services

Compensation Overview

$90k - $120kAnnually

+ Equity

Entry, Junior

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Strong written and verbal communication skills.
  • Excellent attention to detail and organizational skills.
  • Analytical mindset with the ability to interpret data and insights.
  • Self-starter with the ability to work independently and as part of a team.
  • Passion for technology, finance, and startups.
  • Ability to adapt quickly in a fast-paced, evolving environment.
Responsibilities
  • Assist in gathering and analyzing market trends, customer insights, and competitive landscape to inform product positioning and marketing strategies.
  • Support the development and execution of GTM campaigns, including email, social media, and content marketing.
  • Help partner with Marketing to create sales collateral, presentations, and product materials that effectively communicate the value of our products.
  • Assist in coordinating timelines, resources, and communication for new product launches.
  • Work closely with product, sales, marketing, and customer success teams to ensure alignment on messaging, strategy, and execution.
  • Assist in monitoring and reporting on the success of GTM initiatives, including key metrics like engagement, conversions, and feedback from customers and stakeholders.

Lithic provides a platform for businesses to create and manage their own credit, debit, or prepaid card products. Their system allows companies to issue both virtual and physical cards, manage digital wallets, handle disputes, and set dynamic spending controls. By integrating directly with card networks and utilizing a native core system, Lithic minimizes the need for third-party services, making it easier for businesses to implement and scale their card programs. This approach gives clients more control over their banking relationships and financial operations. Lithic also offers secure solutions for customer data protection and flexible modules for verifying customer and business identities. The company aims to streamline card issuance and management for a wide range of clients, from startups to established businesses, while generating revenue through platform usage fees.

Company Stage

Series C

Total Funding

$158.9M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for virtual cards boosts Lithic's customer base.
  • Growing interest in embedded finance aligns with Lithic's platform capabilities.
  • Expansion of digital wallets enhances Lithic's digital wallet control features.

What critics are saying

  • Increased competition could erode Lithic's market share.
  • Changes in network policies may impact Lithic's cost structure.
  • New regulatory requirements could increase operational costs for Lithic.

What makes Lithic unique

  • Lithic offers direct card network integrations, reducing reliance on third-party providers.
  • The company provides a PCI-compliant iFrame solution to protect customer information.
  • Lithic's flexible KYC/KYB modules integrate seamlessly with existing setups.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

Life Insurance

Employee Discounts