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Full-Time

Backend Martech Engineer

Updated on 12/5/2024

Inkitt

Inkitt

201-500 employees

Reader-powered digital publishing platform

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$110k - $320kAnnually

Junior, Mid

San Francisco, CA, USA

Hybrid position in San Francisco.

Category
Data Management
Data Analysis
Data & Analytics
Required Skills
Segment
Data Analysis
Requirements
  • Familiarity with Adjust, Appsflyer, Segment, Braze and any other similar tools
  • Familiarity with Facebook Marketing API
  • Autonomous
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
Responsibilities
  • Build and scale cutting-edge marketing tech systems that empower our teams to move fast and grow faster
  • Partner with growth, sales, and product teams to hack together innovative solutions for campaign tracking, personalization, and automation
  • Own our data flow and integration ecosystem, ensuring it’s seamless, accurate, and lightning-quick
  • Identify gaps, solve problems, and continuously optimize systems to ensure they perform at their best
  • Experiment relentlessly, analyze everything, and deliver actionable insights that supercharge ROI
Inkitt

Inkitt

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Website

Inkitt operates as a reader-powered publisher, offering a platform where readers can access a diverse range of books for free across various genres like fantasy, sci-fi, romance, and more. The platform allows readers to provide feedback to authors, influencing the development of stories. Authors can submit their works, which Inkitt evaluates based on reader engagement metrics such as reading time and feedback. This data-driven approach helps Inkitt identify promising stories for publishing deals, which may include distribution on its sister app, GALATEA. Unlike traditional publishers, Inkitt minimizes risk by focusing on stories that have already garnered reader interest. The company generates revenue through publishing deals, sharing profits with authors, and potentially from premium content offerings. Inkitt's goal is to connect readers with new literary talent while providing authors with a platform to showcase their work.

Company Stage

Series C

Total Funding

$113.7M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

↑ 10%

1 year growth

↑ 13%

2 year growth

↑ 20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Inkitt's recent $59M funding round and backing from top-tier investors like New Enterprise Associates and Kleiner Perkins signal strong financial health and growth potential.
  • The launch of GalateaTV opens new revenue streams and opportunities for multimedia adaptations of popular stories, expanding the company's market presence.
  • The Inkitt Author Subscription Program allows authors to monetize their content directly, providing a sustainable income model and fostering a loyal reader base.

What critics are saying

  • The reliance on AI and data-driven models may face challenges in accurately predicting market trends and reader preferences, potentially leading to missed opportunities.
  • The competitive landscape of digital publishing is intense, with established players like Amazon's Kindle Direct Publishing posing significant threats.

What makes Inkitt unique

  • Inkitt's reader-powered model leverages real-time engagement data to identify and publish high-potential stories, setting it apart from traditional publishers.
  • The integration of AI to analyze reader feedback and engagement metrics provides a data-driven approach to publishing, minimizing risk and maximizing success.
  • Inkitt's dual-platform strategy, including the GALATEA app and the newly launched GalateaTV, offers multiple distribution channels for authors, enhancing their reach and revenue potential.

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