Salary Range: 90000 to 100000 (Currency: USD) (Pay period: per-year-salary)

Core Role Responsibilities

•          Analyze website, paid media, and organic data to identify trends and opportunities.
•          Conduct in-depth analysis to understand customer behavior, campaign performance, and channel effectiveness.
•          Develop and maintain dashboards and reports to track KPIs and provide actionable insights to stakeholders.
•          Ensure data accuracy and integrity through regular audits and quality checks.
•          Uncover insights that lead to performance gains and diagnose underperformance across marketing efforts.
•          Translate data analysis into clear, actionable marketing strategy and optimization recommendations.
•          Collaborate with marketing teams to implement data-driven initiatives and A/B tests.
•          Provide strategic guidance on campaign targeting, budget allocation, and channel mix.
•          Implement and manage tracking and analytics tools across various platforms.
•          Stay up to date on the latest analytics technologies and industry best practices
•          Work closely with traditional marketing, sales, and IT teams to align goals and optimize performance.
•          Communicate findings and recommendations effectively to both technical and non-technical audiences.
•          Design and implement a robust testing framework to evaluate the impact of site design changes, promotions, creative variations, and paid media optimizations.
•          Collaborate with marketing teams to develop and execute A/B and multivariate tests, ensuring proper statistical validity and data integrity.
•          Implement and maintain tracking mechanisms to collect accurate and reliable data for testing and analysis.
•          Analyze test results, identifying winning variations and providing actionable insights to optimize marketing campaigns and improve user experience.
•          Foster a culture of experimentation and data-driven decision-making, championing testing as a core component of the marketing strategy.
•          Assist in special projects and other duties as assigned.

Preferred Qualifications

•          Experience leading testing design for a performance marketing team
•          Familiarity with SQL or other data query languages
•          Knowledge of statistical analysis and experimentation.
•          Experience in the home improvement industry.
•          Experience with digital marketing analytics and familiarity with marketing technologies (e.g., Google Analytics, CRM systems (Microsoft D365), and marketing automation platforms).
•          Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
•          High attention to detail