Product GTM Strategy Manager
Posted on 3/20/2023
San Francisco, CA, USA
Experience Level
Desired Skills
  • 2-5 years of consulting, private equity, or similar experience
  • A strong sense of ownership and outcome oriented drive
  • Strong ability to write for various audiences, including technical content
  • Ability to collaborate productively with a range of teams / personalities
  • Partner with the product management team to set a GTM strategy for each product - e.g., by defining target markets, advising on pricing and packaging, and defining sales / marketing strategy
  • Develop product positioning and competitively differentiated messaging for each product based on user research, market insights, and product knowledge
  • Take the lead on internal orchestration of product launches, from planning and managing a timeline / deliverables to creating key GTM assets yourself
  • Work closely with brand, creative and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc)
  • Partner with sales enablement and channel teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates
  • Become a product subject matter expert, evangelist and cross-functional leader who unites product, sales, marketing, and customer success teams to drive business results
Desired Qualifications
  • Bachelor's degree required; Master's degree is a plus, but not required

51-200 employees

Intake-to-procurement software
Company Overview
Zip’s mission is to increase the pace of innovation for every business in the world. The company is striving to offer companies the fastest way to purchase the best insights to confidently make spend decisions and also simplify the way to transact business anywhere.
  • 📈 Start-up equity
  • 💸 401k plan
  • 🦷 Full health, vision & dental coverage
  • 🍽️ Catered lunches & dinners
  • 🚍 Commuter benefit
  • 🚠 Team building events & happy hours
  • 🌴 Unlimited PTO
  • 💻 Shiny new Apple equipment
  • 🪑 Generous office stipend for remote employees
Company Core Values
  • 💪 We take ownership and leave things better than we found them
  • 🔊 We communicate openly, frequently, and transparently, even when it's hard
  • 👩‍💻 We listen to customers to solve problems and build loyalty
  • 🐶 We learn quickly and operate with an underdog mindset
  • 🥂 We appreciate our teammates and celebrate achievements
  • 🌎 One Zip - we collaborate and win as a company and team