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Senior Digital Demand Generation Manager
Posted on 5/18/2022
Experience Level
Desired Skills
Google AdWords
  • Bachelor's degree required
  • 5+ years experience in marketing or related departments, such as sales or demand gen, for enterprise software or cloud-based solution provider
  • Experience in building and executing integrated marketing programs, managing program budgets, and reporting and dashboarding
  • Proven ability to build relationships across a number of stakeholders, including sales, customer success, subject matter experts, and product marketing
  • Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detail
  • Excellent oral and written communication skills
  • Proven ability to excel in a dynamic, fast-paced environment is essential
  • Excellent team player with a positive attitude and a strong sense of ownership
  • Experience with salesforce.com, Hubspot, and LinkedIn preferred
  • Deep working knowledge of Google AdWords, programmatic display advertising, and other digital demand generation and ABM applications
  • Develop data-driven paid media, advertising, and 3rd-party media strategies that reach our target audiences with compelling messages, content, and offers that drive conversion and engagement
  • Work with Marketing and Sales leadership to develop a holistic campaign strategy that leverages cross-channel tactics and identifies targeted segments for personalized acquisition, nurturing, and engagement to accelerate cycle times and improve conversion rates across the funnel
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs to raise target audience awareness of AKASA and accelerate opportunity discussions and demos for sales
  • Measure and report campaign effectiveness based on appropriate KPIs in partnership with the marketing technology team
  • Conceptualize and manage appointment-setting campaigns in partnership with the Business Development Associate (BDA) organization
  • Ensure strong communication with key internal stakeholders by creating a high level of awareness, excitement, and adoption of marketing programs and resources
  • Work with sales to track lead flow to ensure leads are followed up on, responded to promptly, and tracked in Salesforce.com
  • Communicate success rates and/or opportunities to sales and marketing leadership and provide dashboards for executive leadership to view progress
  • Coordinate and collaborate on content, creative, and program development across the customer journey ensuring that all messaging and graphic elements remain relevant across various channels
  • Create a strong partnership with sales to ensure programs align with sales expectations and to encourage continuous communication feedback
  • Work hand-in-hand with BDAs to ensure MQLs are followed up on by sales and convert as many as possible to scheduled appointments
Desired Qualifications
  • Experience working with 3rd party intent data platforms is a plus
  • Healthcare technology or life sciences industry experience is a plus
  • Experience with large enterprises and long, complex sales cycles is a plus
Healthcare Data Platform
Company Overview
Akasa's mission is to remedy the financial complexity crippling America through unified automation. The company is building a data-centric platform to simplify healthcare finances.
  • Flexible vacation policy.
  • Generous coverage for health, dental, and vision insurance.
  • Free membership to One Medical for you and your family.
  • Health FSA account.
  • Full employee coverage for life insurance.
  • 401K plan.
Company Values
  • Commit to Excellence.
  • Lead With Empathy.
  • Build Trust.
  • Be Brave.
  • Empower Yourself & Others.
  • Play the Team.